Dubai Shopping Malls Group unveils mega promotion plans for DSS 2008

The promotions, beginning June 19, will include nine weekly draws of Dhs500,000 with five shoppers winning Dhs100,000 each.

On a minimum purchase of Dhs200, customers will automatically receive raffle coupons and be eligible for entering the raffle. Shoppers using MasterCard will double their chances of winning every time they shop.

The weekly draws will be held on June 26; July 3, 10, 17, 24, 31; and August 7, 14 and 22 at the participating malls.

"Innovative promotions and larger raffles have been attracting more and more visitors. From 600,000 in 1998, visitors to DSS rose to more than 2 million last year," revealed Eisa. "The growth of Malls in Dubai," he said,"is unparalleled. The existing Gross Leasable Area (GLA) of 16 million sq feet is estimated to rise to 20 million sq feet by the end of the year and up to 40 million by 2015."

"Shopping in Dubai's malls is a unique experience. The range of products available is mind-boggling, the variety is unmatched and some of the most fashionable brands in the world are stationed here. Dubai's success as a shopping destination and in becoming the region's fashion capital is extraordinary. This brand new city has become iconic and successful in all that it does by following the vision of HH Sheikh Mohammed bin Rashid Al Maktoum," added Eisa.

Laila Suhail, CEO of Dubai Shopping Festival Office said,

"Being a major player in the retail industry in Dubai, the DSMG, which the DSF Office partly helped establish in 1998, has become a principal partner of the DSS. We therefore extend the DSMG our deep appreciation for their tireless efforts and fruitful and constant sponsorship of the big summer bonanza."

"We can safely expect a large-scale, fabulous DSMG campaign as usual that draws in the largest possible number of shoppers into Dubai from inside and outside the country during the summer months. It goes without saying that the establishment of more shopping malls in Dubai will help the summer event gain further momentum in the future," she added.

Ihab Zaghloul, Vice President, Commerce Development, Middle East and Levant, MasterCard Worldwide said,

"As a key sponsor of the Dubai Summer Surprises 2008, MasterCard Worldwide is delighted to be working closely with the Dubai Shopping Malls Group to offer MasterCard cardholders double the chances to win during the DSS. The DSS provides a great platform for MasterCard cardholders to enjoy value-added benefits when they use their MasterCard card while enjoying the DSS this summer."

DSMG, a founder key sponsor of DSS, was set up in 1998 under the patronage of Dubai Department of Economic Development.

An umbrella organization of malls in Dubai, its primary aim is to promote shopping, retail trade and the mall industry in Dubai.

DSMG recently received the patronage of HH Sheikh Ahmed Bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group and Chairman of DSF & DSS Supreme Committee.