Catering to aspiring consumers, the Ultimate Credit Card is a lifestyle experience with unbeatable international and local offers providing Ultimate rewards and experience to keep cardholders at the cutting edge of the good life.
Coming in two options, The Citibank Ultimate Credit Card (earning CitiDollars) and the co-branded Emirates-Citibank Ultimate Credit Card (earning Skywards benefits), Ultimate addresses the growing aspirations of a whole generation, which demands world-class treatment commensurate with professional achievement, growing mobility and dynamic lifestyle.
"The Citibank Ultimate Card represents the summit in service provided to our entrepreneurial and lifestyle-driven customers in Bahrain with customization features that are unmatched worldwide. This is just another step towards product innovation and offering our customers with value added services and benefits." said Ashish Bhugra, Country Business Manager for Citibank's Consumer Banking business in Bahrain.
"We wanted a card that truly addresses the needs of growingly affluent customers in the Bahrain market, and meets their inspirational lifestyle. Hence the Ultimate experience," said Zuzar Manderwala, Credit Card Head for Bahrain, Greece, Middle East and Africa Region. "Furthermore, our regional alliance with Emirates Airlines, which provides unparalleled value to our customers, translates into a full pack of value for the Ultimate Co-branded Cardholders in the Bahrain."
"As an example of our commitment to innovation and outstanding service in Bahrain, the new Ultimate Card adds substantial value for our Skywards members and those new to our programme. With the power of our partnerships, we are now one of the industry's top loyalty programmes and have enjoyed this success for eight years running," said Brian Labelle, Senior Vice President, Skywards.
Citi has been in the Middle East for nearly 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt. In Bahrain alone, Citibank, the consumer banking arm of Citi, has had a presence for the past 19 years and is expanding its major operations within the country.
The bank is currently a major player in the Bahrain's credit card market and a leading provider of banking, Wealth Management and Consumer credit services.
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Citibank unveils the 'Ultimate Credit Card'
- Bahrain: Monday, June 16 - 2008 at 15:48
- PRESS RELEASE
Citibank, a member of Citi, today unveiled a premium black credit card to complement the discerning lifestyle of a whole generation of customers: The Ultimate Credit Card.
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About Ultimate Credit CardThe Ultimate card offers the following benefits:
•25,000 complimentary Skywards Miles on signing up for the Emirates-Citibank Ultimate Credit Card*
•50% more Skywards Miles with up to 1.5 Skywards Miles on every US Dollar spent on the card
•A Stylish Mont Blanc pen on signing up for the Citibank Ultimate Card*
•100% more CitiDollars, with 2 CitiDollars earned on every Dinar spent on the card
•Unmatched local offers for fine dining and shopping
•Access to more than 500 airport VIP lounges across the world
•New level of luxury with exclusive offers at the most prestigious brands in Bahrain
(For information on how to apply for the Ultimate card, kindly call 1758 2484 (CITI).
About Citi
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's major brands include Citibank, CitiFinancial, Primerica, Smith Barney and Banamex.
About Skywards
Now celebrating seven successful years, the Skywards frequent flyer programme of Emirates is widely known as best-in-class for its dedication in delivering benefits to its members which go far beyond just the travel experience.
More than 3 million frequent travellers across the globe have joined Skywards since its launch in 2000. The two key drivers of the programme are commitment to innovation and superior customer service.
Members earn Skywards Miles on every flight with Emirates Airlines and its partner airlines. They can also earn Miles when staying at Skywards' partner hotels, and using the services of other partners for car hire, and leisure activities and when using co-branded credit cards in association with banks.
Rewards for a passenger's loyalty and business include free flights and upgrades to hundreds of destinations, plus free leisure activities and quality goods.
About the Citibank and Skywards Alliance
Skywards and Citibank, a member of Citigroup, had launched the Emirates-Citibank Credit Card in 2000, giving members the opportunity to earn one Skywards Mile for every US dollar spent using the card. Recently, the two institutions renewed the Emirates-Citibank co-brand Card agreement for a period of five more years, a move that validates the long-term mutual value generated by the two companies' association.
For further information on this press release, please contact:
Deema Murad
Public Affairs Officer Citi Tel: +973 17 588644
Sarah Shaughnessy
Emirates Corporate Communications
Tel: (+9714) 7083975
www.emirates.com
Posted by Medilyn Manibo, Assistant News EditorMonday, June 16 - 2008 at 15:48 UAE local time (GMT+4)
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