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Saturday, November 28 - 2009

BinHendi Enterprises adds GoldVish to its portfolio

  • United Arab Emirates: Monday, June 16 - 2008 at 16:30
  • PRESS RELEASE

BinHendi Enterprises announced a new addition to its luxury brand portfolio, one of the world's most exclusive and prestigious cell phone brand, GoldVish.

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  • (left to right): Mr Haissam Chamsine, Senior Vice President BinHendi Watches & Jewellery, Mr Mohi-Din BinHendi, President of BinHendi Enterprises, Michel Moren, President of GoldVish, Gregor Snip, General Director of GoldVish.
    (left to right): Mr Haissam Chamsine, Senior Vice President BinHendi Watches & Jewellery, Mr Mohi-Din BinHendi, President of BinHendi Enterprises, Michel Moren, President of GoldVish, Gregor Snip, General Director of GoldVish.
Recently acquired at the Basel fair in Switzerland, the GoldVish Illusion Collection consists of five different up-grades.

The GoldVish cell phones are available in 3 types of solid 18 karat gold; yellow, white and rosé gold.

The cell phones are adorned with VVS Top Wesselton high quality diamonds and is
equipped with the latest mobile phone technology, quad band GSM capabilities
for worldwide calling and a 2 Megapixel camera. They come with exchangeable crocodile leather inlays with a choice of 12 different colours.

On top of this, the GoldVish collection contains the 'Pieces Unique', Le Million, and is listed and officially certified in the Guinness Book of World Record as the most expensive cell phone ever made.

Mr Mohi-Din BinHendi, President of BinHendi Enterprises said:

"We are delighted to bring such a luxurious and prestigious brand to Dubai. This is a grand addition to our portfolio and will do very well in this market."


Mr Michel Moren, President of GoldVish said:

"BinHendi Enterprises is the perfect avenue for our brand and we are excited to bring it to the Middle East. This exclusive cell phone brand is well-known for its uniqueness and we are looking forward to working with Mr BinHendi."


GoldVish mobile phones will be available at BinHendi Jewellery outlets including Burj Al Arab.
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Notes and media contacts

About BinHendi Enterprises:
BinHendi Enterprises is a Dubai -based company in its 32nd year of operation specializing in retail businesses, named after President and Founder, Mr. Mohi-Din BinHendi. Well-known for fashion and food retail, BinHendi Enterprises has successfully introduced more than 60 prestigious international brands to the UAE, and has a rapidly-growing portfolio of own-brand dining concepts. BinHendi Enterprises has operations in the UAE, GCC and India and employs more than 3000 people.

About GoldVish:
GoldVish, the Swiss based company, firmly establishes its position as a leader in the exclusive segment of luxury communication by distributing the most prestigious luxury cell phone collection in the world.
Founded in 2004 the company's uniqueness is based on combining four distinctive worlds: precious metals, diamonds, haute couture and technology.

Loukas Merhi
PR & Events Executive
Marketing Department
BinHendi Enterprises
Telephone 04 222 6068.

Martine Van Wyk
Senior Consultant
Dubai
PO Box 71523, 17th Floor, Al Attar Business Tower, Sheikh Zayed Road
Dubai, UAE,
T +971 (0) 4 332 8832
F +971 (0) 4 332 8388
M +971 (0) 50 876 3021

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