H&M launches stores across Middle East
H&M (H & M Hennes & Mauritz AB), the Swedish-based international fashion retailer that offers affordable, high quality fashion for all age-groups, recently opened its first-ever store in Egypt.
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| The newly opened H&M store in Cairo. |
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The giant new store occupies 3,500 square metres of floor space spread across two levels of Cairo's Stars Center Mall, and is one of H&M's largest stores in the Middle East region.
Crowds of excited shoppers were seen queuing up to be among the first to sample H&M's latest fashion and wardrobe essentials for men, women, teens and children. As a special incentive, the first 500 customers who spent a total of LE200 received an exclusive H&M bag for free. Guests were entertained with the latest club mixes courtesy of DJ Sonique.
Mr. Jazz Hayer, H&M Business Director, commented: 'We are really excited to finally be able to launch H&M in Egypt. The response we have received so far has been simply phenomenal. H&M is all about quality fashion at affordable prices - and that winning formula has now been welcomed by Egyptian consumers'.
Mr. Hayer added:
'H&M caters to everyone, of any age. Our new customers here in Cairo will soon realise that we continually introduce new stock on a regular basis, making every visit to H&M one of new discovery. Cairo is a unique city with very stylish people and they now have the opportunity to discover real quality, affordable fashion the H&M way.'
H&M's Summer 2008 collection which is also available in store, proved to be a big hit with first-day shoppers. With a colourful graphic overall look, the collection comprises airy summer favourites such as wide 70s dresses, tunics, skirts and shorts for women. For men there are classic summer shirts and shorts; and in childrenswear, tunics, leggings and swimwear. All come with accessories to match.
Next up for H&M this year are new store launches in Bahrain (to open in August); in Jeddah and Dhahran, Saudi Arabia (opening in September) and in Muscat, Oman (October).
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For more information, please contact:
David A. Allan, BPG Public Relations
Tel : +971 4 295 3456
Rouba Abbouchi, M. H. Alshaya
Tel : +965 224 2914
About H&M:
H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the OMX Nordic Exchange Stockholm. Today there are over 1,500 H&M stores in 29 countries. H&M has 68,000 employees and achieved sales including VAT in 2007 of SK92,123m. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers.
About M.H. Alshaya Company:
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.
M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
Learn more about the company at www.alshaya.com.
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, June 17 - 2008 at 11:30 UAE local time (GMT+4)
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