Emarat participates at the Dubai Summer Surprises 2008 on a high note

The Corporation has asserted its commitment towards the community through its sponsorship of the Dubai Summer Surprises 2008 for the 11th year in a row.

The promotional campaign will award lucky winners prizes worth Dhs3m, including a grand prize that consists of a two-bedroom apartment worth Dhs2.6m, in addition to 25,000 cash prizes and other weekly draws throughout the DSS.

According to Mr. Hussain Kazim, Manager, Corporate Communications at Emarat, the campaign demonstrates Emarat's commitment to the society and the environment in which it operates.

He said that the corporation has adopted a clear strategy to further develop its relationships with its partners and clients.

This is accomplished mainly through its quality services and wide array of products, in addition to its innovative promotional campaigns.

Its approach is in tune with the spirit of this important event, which has been playing for years a major role in advancing the local economy.

He added that any shopper spending Dhs25 at any of Emarat's service stations, excluding fuel, will be presented with a coupon that will entitle him to enter a weekly draw for an Dhs25,000 cash prize, in addition to flat screen, 42 inch television sets.

The shopper will also be entitled to enter the grand draw for the major prize, which consists of a two bedroom apartment presented by Premier Group of Companies.

The apartment is 1854 square feet in size and is located at Dubai Land project, developed by Tatweer, part of Dubai Holding.

Kazim pointed out that Emarat's involvement in the event has become more important than ever now that the corporation has sponsored the event in a major way for 11 times.

"Our contribution was full of surprises and interesting events, which contributed to the success of the event. Through our partnerships with different entities we have been able to launch a number of joint promotional campaigns, which contributed towards the enrichment of the event and provided shoppers and visitors with the opportunity to win valuable prizes while shopping at various Emarat service stations and other corporate facilities. This has added to their satisfaction and content,"

he said.

He added: "This is why we are grateful for taking part in one of the most important economic activities in the country. In fact, the event has become so popular that it has attracted the attention of the media on a large scale. It has also provided us with the opportunity to participate in the growth of the local economy for the benefit of our citizens and our society."

He indicated that Emarat's continuous sponsorship of the event has asserted the importance of the event.

He said: "We are committed to proceed with the same approach. We promise all our clients, partners and customers as always to rise to their expectations as we did in the previous years. This will be achieved through our distinctive campaigns and special promotions".

Mr. Kazim valued the efforts exerted by the organizers of the event and the other government departments that contribute towards its success.

He believed that their contribution has impacted positively on the image of Dubai as a favorite touristic and commercial destination.

The organizing committee works under the wise guidance of HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Supreme Organizing Committee.