Universal Media's regional management meet in Cairo to discuss 'Next Thing Now'

Managing Directors and General Managers from 21 offices across 18 markets gathered to discuss UM's platform of 'Next Thing Now' (NTN).

UM, which handles an impressive list of local and international clients in the region is currently developing NTN as a communications solution to help deliver winning strategies to their clients across the region.

Jaikumar Menon, Regional Managing Director of Universal Media, said, "We are very excited about using this platform in our work. The idea of NTN is to recognize a dynamic market landscape where the present and the future are morphed, and where the relationship between brands, people and information is constantly being updated."

"A global model of communications planning based on the concept of 'Curiosity' enables UM planners to ask questions, expand horizons and deliver true NTN solutions by generating genuine insights about the brand, the market, and the media. The model is also accompanied by a suite of proprietary tools to ensure it is effective," he added.

The forum was also used to celebrate UM's impressive number of client wins in the past year, "We have been on a wonderful winning streak regionally," said Menon.

"This meeting gives us a chance to congratulate those who have once again overachieved and thank the teams for their continuous hard work and innovative ideas."

Universal Media is part of the larger MCN group which is the largest and most diversified communications network in the MENA region.

Globally, UM are aligned with Universal McCann - an Interpublic Group company.