Leading Dubai companies take top honours at Middle East Call Centre Awards '08 event

Dnata, top regional call centre, RTA-Salik, best new call centre and cts the best regional Call Centre manager were some of the top accolades handed out to Dubai companies at the annual Middle East Call Centre Awards '08 Gala Dinner on Tuesday evening this week.

According to Dominick Keenaghan, president of event organizers INSIGHTS, "this was the third year that the Awards have been run, and Dubai has never before featured in the two top Awards of Call Centre of the Year and Call Centre Manager of the Year, those categories formerly going to call centres in Riyadh, Muscat and Abu Dhabi. With Dnata winning the former category and Humaira Majid of cts the latter, the two will now go forward to represent the region at the World Call Centre Congress in Phoenix, USA in September".

Continued Keenaghan, "individual Awards are becoming more difficult to win each year because more and more regional call centres see the immense value of entering the INSIGHTS' Awards competition. Not only does the process of preparing a submission force a through analysis and evaluation of ongoing operations and strategies, those activities in themselves valuable exercises to expedite ongoing, internal development and improvement initiatives, but the impact and effects of winning an Award has been demonstrated to have many, unique, galvanizing benefits for employee morale and motivation.

In particular, the accolades are a great way to attract senior management's attention to the valuable work going on in the call centre in bottom-line affecting areas such as customer loyalty and retention. We know this because previous Awards winners continue to enter each year in the hope (they tell us) of repeating the joys of winning, being recognized by their regional peers and gaining higher status within their ow Other trophies handed out at the Awards 08 event this week included two to Arab National Bank in KSA for "Best Technology Platform" and "Best Quality Assurance Program", SpancoGKS of Qatar for the "Best Internally Developed Call Centre Application", Bupa Arabia of KSA for the "Best Retention & Motivation Program" Award, CrysTelCall of Jordan as "OSP of the Year (less than 71 seats)", Xceed of Egypt for "Best Career & Skill Paths" and "Special Achievement" awards to Etisalat Customer Care Centre and Nada Majid of Zain Bahrain for "Sales Improvement Program" and "Live Cycle Strategist" respectively. In the small Call Centre category of less than 71 seats, Brian D'Costa of DHL was "Manager of the Year" and TNT were "Call Centre of the Year".

The Middle East Call Centre Awards 08 evening was jointly sponsored by the region's leading Call Centre supplier, Avaya and the rapidly growing Dnata Contact Centre.