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It will also analyze innovation's hottest concepts and their relevance to this region including disruptive innovation, sustainable innovation, collaboration and co-creation.
"Innovation is the lifeblood of any business," said Purva Hassomal, the Conference Director.
"In today's challenging economic environment, it may be tempting to scale back but it is actually more important than ever to innovate. This year, the Management Innovation Forum will focus on deconstructing the issues and challenges facing companies in the Middle East on the path to innovation. The forum will help attendees identify ways to turn innovation from theory to a business reality."
The forum will feature a variety of world famous business leaders including Tom Kelley, Kjell A. Nordström, Matt Kingdon, Mehmood Khan, Clive Grinyer, Adrian Hayes, Rowan Gibson and Stefan Jenzowsky.
The forum will also feature regional leaders including Malek Inja from Dubai Holdings, Simon Ford from Blue Banana and James Piecowye from Zayed University and Dubai Eye, who will discuss key opportunities and challenges in the Middle East that drive or hamper innovation and power profitable business growth.
"Many studies have shown that businesses that actively pursue innovation generate more growth and profits than those that do not,"
said Simon Ford, the Managing Director of Blue Banana.
"Often, companies have more than enough new ideas, but they struggle with transforming those ideas into profits. This forum will help companies identify criteria and adopt decision-making strategies to determine which projects or ideas to pursue. What companies must recognize though is that innovation is more than creativity. While creativity involves the production of new and valuable ideas, innovation is turning those ideas into profits."
The Management Innovation Forum, which is sponsored by Etisalat and AIS>BrandLab, will be held from June 22nd to 25th 2008. Media partners include BBC World and CNBC Arabia.
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Posted by Eman Hassan
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