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SAP drives Bavarian Auto Group

SAP today announced that Egypt's largest luxury automotive company and exclusive BMW car dealer, Bavarian Auto Group, will be implementing SAP Enterprise Resource Planning (ERP) solutions to help maximise operational efficiency and accelerate growth.

Egypt: Monday, June 23 - 2008 at 12:03
PRESS RELEASE

Egypt's Bavarian Auto is set to increase efficiency and reduce costs, says Ayman Abouseif, Vice President - Sales, SAP Middle East and North Africa.

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Bavarian Auto Group is enjoys exclusive rights for distribution, sales and after-sales support for BMW products in Egypt.

'Our operations have become more complex as a result of the substantial growth we have experienced in recent years. SAP solutions have been chosen to help simplify our operations so that we can focus on our core business competence and continue to lead the way in the automotive industry,' said Dr. Zakaria Elnaggar, Senior IT Manager, Bavarian Auto Group.

Solutions to be implemented include SAP's Financial, Controlling, Material Management, Sales and Distribution, as well as Production Planning. These will help reduce costs, monitor all shop floor activities online, easily control finished products, and consolidate financial statements online.

'The automotive industry in the Middle East is fast evolving, and customers are constantly lifting the bar of expectations. SAP solutions for the automotive industry provide a scalable system to help companies achieve efficiency on all operational fronts,' said Ayman Abouseif, Vice President of sales, with SAP in the Middle East and North Africa.

SAP's solutions for the automotive manufacturing industry supports critical business processes such as supply chain planning, manufacturing and logistics planning and execution, sales and marketing as well as customer service. Some of the global automotive manufacturers that run SAP include, Audi, Toyota and Daimler.

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Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, June 23 - 2008 at 12:03 UAE local time (GMT+4)

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