His last assignment was as a General Manager in Kuwait and earlier in Dubai with premium automotive brands. A vast majority of his career has been spent with Mercedes-Benz.
"EMC are justifiably very proud of their reputation in delivering customer service and excellence as a Mercedes-Benz General Distributor for over 45 years across the Emirate of Abu Dhabi. I am looking forward to playing a key role in taking our performance to the next level and enhancing our premium position in the market place,"
said Irfan.
"We have exciting plans for the year with our new flagship showroom due to open at the end of the year," added Irfan. "...exciting new vehicles arriving in our showrooms, including the first compact SUV from Mercedes-Benz, the GLK, we will continue to set the benchmark in the luxury passenger car and SUV segments as well as in service."
Speaking about the appointment, Chris Preston, CEO of Al Fahim Automotive Division, said: "Abu Dhabi is expanding at a new pace and we need to deliver a customer experience on a world class level, to ensure we grow and meet our customers' expectations. I am confident that Irfan is the man capable of leading EMC through this next exciting phase of development."
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