Inauguration of INAX Showroom in Dubai

The showroom was officially opened in the presence of Sharafuddin Sharaf, vice chairman of Sharaf Group and H.E. Mr. Kobayashi, Japanese Consular to the U.A.E.

The event was attended by VIP guests and leading consultants and contractors from the construction industry.

INAX is Japan's leading manufacturer of tiling, building materials and sanitary fixtures for residential, commercial and public buildings and facilities.

Inspired by time-honed and honoured Japanese tradition, the INAX brand is recognised around the world for the attention to detail and exquisite craftsmanship that goes into each product, combined with leading-edge technology. These elements are encapsulated in the company's brand philosophy, "Beau Japonica".

The new showroom provides an extensive display of the high-end INAX products where customers and trade buyers can view the product range in various display settings and discuss them with expertly trained consultants who will advise on meeting their requirements.

In addition, staff can visit residences or building developments to discuss the product range on site to ensure customer needs are fully satisfied.

This latest opening adds to the worldwide network of INAX showrooms which showcases the unique range of INAX products, including:

• ECOCARAT - a revolutionary "breathing" tile that enhances bathroom design and climate by absorbing moisture, toxins and odors;

• SATIS - a technology leading Shower / Toilet System with unique design and functional features;

• LUSCENSE - an advanced shower toilet seat that offers users a high degree of cleanliness and comfort;

• TILES - INAX has developed a range of fashion mosaic tiles that employ a unique adhesive method, freeing the user from the constraints of traditional tiling installation;

• ENVIRONMENTALLY FRIENDLY Bathroom and Sanitary Fixtures - INAX produces a lineup of products that feature universal access, easy cleaning, water conservation and environmentally friendly operation and components.

Commenting on the opening of the showroom, Eng. Yousuf Sharaf, Managing Director - Sharaf Industries said: "Sharaf Industries is proud to bring the internationally recognised INAX brand to the U.A.E., consistent with our objective to provide a comprehensive range of leading products and services to customers and trade buyers in the construction industry.

The new showroom offers a relaxed setting to showcase the INAX range and we look forward to welcoming our customers and trade partners who visit."

Mr. Kawamoto, President of INAX, commented: "The opening of this new INAX showroom is an important addition to our extensive global network. INAX is delighted to be launching its brand in partnership with Sharaf Industries in the exciting and booming U.A.E. residential and commercial building sector."