Van Cleef & Arpels opens its first store in Riyadh

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For over 60 years, the Ali bin Ali Group has been at the pinnacle of its field exceeding expectations within its niche clientele.

With a desire for luxury and elegance and collections that comprise of luxury sophisticated brands renowned around the world makes Ali Bin Ali Watches and Jewellery a key player in the luxury retail industry.

'We are very pleased with the positive response we have received since the opening of the Van Cleef & Arpels Boutique in Centria Mall. Saudi clients very much appreciate our exquisite jewellery and the message of glamour and femininity that it conveys,'

said Stephane de Palmas, Van Cleef & Arpels Middle East Director.

ABA Watches & Jewellery has built a loyal reputation for being a well trusted brand name with its VIP and high end cliental equally.

Adding to the remarkable success ABA Watches & Jewellery division extended its vision to reach the market of the Kingdom of Saudi Arabia under the name of Platinum Sands.

This new opening will once more mark another success story in the luxury retail world of Ali Bin Ali and again prove why it is the preferred 'partner of choice'.

The tide of history

Loyal to its founders who moved in 1906 to the prestigious Place Vendôme in Paris to open the first boutique, the architecture of the Van Cleef & Arpels boutique preserves the spirit of the high jewellery creations.

The flowing shapes designed and manufactured by the craftsmen, the historical know-how and the extreme pureness of the stone assortments reveal the impressiveness care and willingness to stick to the tradition perpetuates since its creation.

A sensual and refined creativity, conjugated with a surprising but discrete modernity acts for a distinguishable VCA seal.

The intimacy of an apartment

Hanoushka Hempel has created a luxurious intimate and cosy space inspired and designed like a flat.

A combination of simplicity and elegance celebrates feminine and tenderness sensibility as well as energy and generosity through an association of contrasts and transparency, emerging from the slightest details and a delicate play of colours.

VCA exclusive jewellery pieces are displayed at both stores in a unique atmosphere, combining extremely smooth textures such as suede, fine leather, silk and velvet together with a gracious harmony of grey shade colours.

The collections

Van Cleef & Arpels collections are articulated following the different themes and styles that have emerged during the last century. Delicacy, subtlety and elegance are the main features of the pieces.

From the high jewellery, to Classical jewellery or bijoux, Van Cleef & Arpels offers in its Saudi Arabia boutique a wide range of jewels from an extraordinary classicism to the most contemporary pieces, always preserving the tradition and know-how.

Desired by the most glamorous women in the world

Elegant and aristocratic women have always prized Van Cleef & Arpels, and members of the world's best-known royal families as well as Hollywood legends have worn Van Cleef & Arpels creations.

Marlene Dietrich, Ava Gardner, Jacqueline Kennedy Onassis, Maria Callas, Princess Grace of Monaco, Elizabeth Taylor and Queen Sirikit of Thailand are just a few of the icons of our century who have chosen Van Cleef & Arpels.

Today, the most glamorous women seek out the exquisite creations of Van Cleef & Arpels: Julia Roberts, Sharon Stone, Scarlett Johansson, Demi Moore, Kristin Scott Thomas, Diane Kruger, Uma Thurman, Zhang Ziyi, among others adorn themselves with Van Cleef & Arpels jewels.