Since time immemorial, gold adornments have been closely associated with glamour and celebrity. From Bollywood to Hollywood, gold has become the precious metal of choice to symbolise that a singer or an actor, or any public personality for that matter, has finally arrived.
"The brand ambassadorships of Nancy Ajram and Elissa for gold jewellery have been phenomenal and produced very positive outcomes in our effort to promote gold across younger segments of the Arab market. These celebrated personalities have spread the good news on gold to more people than we ever expected. They have created a strong fashion statement that ensures the presence of gold in the latest trends in years to come," said Lama Al Saheb, PR Manager of the World Gold Council.
The use of gold by celebrities is increasing at a steady pace. At red carpet events, one can see the latest incarnations of the precious metal adorning the most beautiful faces in the planet. And judging by the huge response of the public to these trendsetters, there is definitely no slowing down for gold.
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Top Arab celebrities take the lead in celebrating the beauty of the yellow metal
- United Arab Emirates: Tuesday, June 24 - 2008 at 09:54
- PRESS RELEASE
To further advance the status of gold in the international jewellery market, the World Gold Council, global advocate of the yellow metal, has partnered with two of the Arab World's most popular and in-demand celebrities - Nancy Ajram and Elissa -- to promote gold jewellery.
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About the World Gold CouncilThe World Gold Council is a global organisation, formed by an association of the world's leading gold mining companies, whose aim is to promote the end-use of the unique and precious metal which they all produce - GOLD.
As the industry's marketing arm, the Council, with its global presence, marshals the skills and resources needed to create the market conditions that will allow consumers and investors unhindered access to gold and gold products.
As a publicist for gold jewellery and other end-use markets such as industrial use, and investment, the Council works to address any major consumer issues. The Council is a source of data for the gold industry, providing balanced information on gold demands and trends to market participants and key influencers of the financial markets.
The World Gold Council brings users, investors and consumers closer to the metal of their choice - GOLD.
For more information, please contact:
THE IDEA AGENCY - PR DEPARTMENT
Tel: 04 3434424
Fax: 04 3434305
Posted by Medilyn Manibo, Assistant News EditorTuesday, June 24 - 2008 at 09:54 UAE local time (GMT+4)
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