Microsoft and Etisalat will engage in joint efforts to market and sell products and services under the alliance. Both companies will also collaborate on emerging technologies to create compelling solutions for customers by sharing and reviewing their respective emerging technologies and product roadmaps.
This collaboration will develop targeted solutions in several identified areas such as On-Premise and Off-Premise Unified Communications, Mobility, Hosted Business Applications & IPTV (TV over Broadband) in addition to many others.
According to Essa Al Haddad, Chief Marketing Officer, Etisalat,
"This landmark alliance between Etisalat and Microsoft will be a winning one for our customers in enabling technology to be a key driver of their growth so that they can see tangible benefits based on an integrated ICT approach. Etisalat's comprehensive end to end ICT and Managed Telecom portfolio and unmatched service excellence will complement the visionary technology and leadership of a global player like Microsoft for the mutual benefit of our customers."
Commenting on the partnership, Charbel Fakhoury, General Manager, Microsoft Gulf said:
"Etisalat is a strategic partner for Microsoft and we are working closely with the service provider on several critical service areas to bring value to our mutual customers. Our collaboration with Etisalat is part of Microsoft's commitment to work with Service Providers in providing world class technology solutions that will allow them to have an agile and powerful infrastructure that is needed to deliver new applications and respond to market opportunities quickly. This strategic partnership will provide more value to our customers and is an excellent fit for our strategy of developing innovative solutions for Telco's looking to expand their services portfolio."

Posted by Eman Hassan



