Schön Properties establishes new niche in property market

The Signet, a unique "home-office", represents a new concept in the property development market, with 25% of the entire cleared for commercial and residential use. "This is another innovation which we are proud to pioneer in the market. It's a not a simple mixed use concept as it is practiced industry," said Asher H. Schön, Vice President, Schön Properties.

Schön explained that The Signet offers potentially huge savings for investors and entrepreneurs, because,

"They can live in the property, and have their trade license addressed to the same place at the same time. It's living and doing business from the one location, affording the property owner a lot of savings such as transportation and extra rental cost for an office, for example, not to mention avoiding the hassle of traffic and the stress that goes with it,"

added Schön.

Worth of Dhs465m, The Signet will have 17 floors with 273 units, of which 18 will be allocated for the home-office concept and 7 town homes (Duplex Offices). Given its ideal location in Downtown Jebel Ali, a 200-hectare, mixed-use urban community along an 11 kilometer stretch of Sheikh Zayed Road between Jebel Ali Free Zone and Techno Park, investors and property owners will have an enviable access to modern comforts and conveniences befitting such a world-class and modern community.

In addition, Downtown Jebel Ali will boast a rich, convenient transport system, enabling people to live in, work at or visit the community without the need for a car. An internal "people mover" will use the latest technology to provide easy, environmentally-friendly travel within each zone; four Dubai Metro stations will allow effortless travel between each Zone; and road access will be via four new freeway interchanges.

Schön Properties also announced it is embarking on another project, Libertas - a commercial property ideally located between Dubai and Abu Dhabi, and within easy reach of many shopping centres and lifestyle destinations in the city.

With these two new projects, Schön Properties has firmly and rightfully established itself as one of the leading property developers in New Dubai, and put it closer to the company's goals of creating a Dhs10bn property portfolio within the first few years of its launch.

"The first half of this year saw the company achieve a number of sales and construction milestones. Our current project line up - including Dubai Lagoon and Schön Business Park - has become already property benchmarks," said Danial H. Schön, Vice President, Schön Properties.

The company's next property announcements further strengthened its position in the market, with The Quartet marking the next phase of its Dubai Lagoon project; and Schön Suites highlighting its foray into the hospitality industry.

"In the second half of 2008, we are proud to announce two new projects that will cement our status as one of the leading developers in Downtown Jebel Ali, the next nexus of growth for Dubai, and anticipated to be the commercial and residential hub of the Emirate," ended Danial H.Schön.