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Thursday, November 12 - 2009

Get sporty with Giordano Junior

  • United Arab Emirates: Wednesday, June 25 - 2008 at 12:15
  • PRESS RELEASE

Giordano Junior has launched its exciting new summer collection for kids between the age group of 2-14 years.

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The latest line is designed around a sports theme, using bold and vibrant colours to energize kids during the summer months.

Ishwar Chugani, Executive Director of Giordano, said:

"Kids of this generation are fashion-conscious and selective; this fresh summer collection matches their style preference. It is a colorful and refreshing line that compliments kids' energetic and free spirits."


Kids can play, race and get active with Giordano Junior summer collection. Looking cool and appealing is guaranteed with the new range inspired by sports. It includes big bold striped polos, sporty printed tees which can be easily matched with cool skaters and denims.

For energetic boys, the new collection offers different styles in sports wear influenced by soccer, cycling and retro themes. Tee shirts, tanks and trainer style jackets can also be found with stripes or subtle static prints, which can be stylishly coordinated with colored and printed pants. To add punch to the athletic look, the new Giordano Junior line includes striped jerseys and vests that can create a cool look for the summer months.

The color theme consists of beautiful red, orange, yellow, pink and green; rainbow colors which can be found in several styles and forms balancing with the kids' joyful and full of life characters.

Girls can also enjoy the sporty look of the Giordano Junior collection with striped polos and tanks. For the girlie girls who prefer to look cute and youthful the collection features fashionable dresses in different vibrant summer colours. The carefree cuties can wear skirts, capris and pants fashioned especially to beat the summer weather along with cropped and printed tank tops.

No outfit is complete without accessories and Giordano has designed the ideal finishing touches to your favourite summer look. Colourful belts, caps and stripped socks add a little glam to a pretty ensemble.
Also consider reading:
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Notes and media contacts

About Giordano:
Giordano International was founded in Hong Kong in 1981 and is now one of the worlds leading international retailer of apparel and accessories for men, women and children. From its beginnings as a manufacturer of casual clothing in the 1970s, Giordano has developed into one of the world's most renowned, apparel retail brands. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), Giordano has grown from its single Hong Kong store in 1981 to the present network of over 1,950 stores in the Middle East, Asia, Australia, India, Eastern Europe and North America.

Giordano currently operates 155 stores in the Middle East.

For further information please contact:
Anne Howard/Nadine Tarabay
Asda'a Public Relations
Dubai, UAE
Tel: +9714-3344550
Fax: +9714-3344556

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