Info2cell.com partners with Gillette for major UAE mobile SMS contest

Customers will get the chance to win either a new Dodge Charger or one of 20 gift certificates from Magrabi Optical.

Shoppers can join the contest by purchasing Gillette deodorants specially marked with contest numbers and then texting the numbers to 050-1568618 via SMS at a cost of Dhs0.30 per text. From June 01 to July 01, 2008, Info2Cell will compile the text messages into a database, which will eventually be forwarded to Gillette along with customizable software that will randomly select winning numbers on July 08, 2008.

"Our collaboration with Gillette again affirms our flexibility and capability in providing mobile services for unique applications and purposes. Our constantly updated communications platform is easily configurable to meet the diverse marketing and advertising needs of today's highly competitive industries,"

said Bashar Dahabra, CEO and Founder, Info2cell.com.

Established in 1998, Info2cell.com is the first provider of value added mobile telecommunications services in the Middle East. It has since become the leading wireless application service provider in the MENA region, with access to over 28 GSM standard operators and over 85 million mobile subscribers. Its broad service portfolio includes SMS and MMS alerts, advanced mobile value-added services, personalized information services such as Alwan, General Packet Radio, Global System for Mobile Communications, and Enhanced Data Rates for GSM Evolution, as well as interactive mobile services for television.

"We chose Info2cell.com because of is broad customer base and its ability to rapidly deploy and maintain the type of SMS service that our contest requires. Info2cell.com's inclusion in our latest product campaign reflects Gillette's commitment to the use of unique technology-enabled strategies to aggressively promote our brand and reach out to a wider market audience," concluded Wael Jabi, Assistant Brand Manager, Gillette.

Gillette is the undisputed global leader in male grooming products, particularly blades, razors, and shaving preparations. Gillette is also the market leader in selected female grooming products, such as epilation devices and wet shaving products. The company also manufactures industry-leading alkaline batteries, toothbrushes, and oral care appliances.