Samra participates in the Baselworld - Switzerland

BaselWorld is the world's leading event in the watch and jewellery industry and is the only exhibition to congregate such a wide spectrum of products from the entire industry in one place. Specialists in jewellery, watches, precious gems and related brands showcase their latest collections to others in this luxurious industry.

The unique and essential combination of expertise, professionalism and experience is what distinguishes Samra Jewellery in the industry. They are third generation jewelers with headquarters based in Dubai. They are market leaders as manufacturers, wholesalers and retailers of international jewellery brands with extensive experience since 1941.

Samra's participation is in line with the committed of the government of Dubai's vision and determination to transform Dubai into a world-class business and leisure hub and develop this small emirate making it the world's nucleus of luxurious products - A Middle Eastern Center for Gold and Jewellery.

Dubai has a reputation of significantly selling high quality at the world's best prices and this is made possible by low import duties which is an incentive to promote trade and high volume of jewellery import to keep prices highly competitive worldwide, attracting customers from every continent.

Samra Jewellery displayed their unique jewellery collections for 2008 at Baselworld, the show which provides the opportunity for jewellery manufacturers, designers, wholesalers and retainers from all over the world to network and discover the latest innovations and developments in the market, making it the ideal platform for business.

With exclusive French and Italian jewellery brands and their own specially designed brands like Paula, Aria and Splendore, Samra has expanded into the local and international jewellery market attracting various audiences from the local and regional communities.

Samra also creates custom-designed and unique quality pieces designed by international designers that reflect the owner's individual taste and style. The jewellery professionals are inspired by the beauty of nature and the sophistication of modern feminism that blend to create unique pieces of luxurious jewellery, personal and captivating to the owners' imagination.

Excellent craftsmanship and the latest technology is employed at Samra Jewellery to provide customers high quality and unique jewellery according to the latest trends in fashion. Such eloquence can be admired in Samra's own articulate brands such as Splendore, Paula and Aria, which are distributed internationally.

With more than 2400 exhibitors from more than 41 countries, the range of products exhibited in this watch and jewellery show is unrivalled.