Awali Real Estate Investments signs Dhs4m strategic agreement with SAHARA Communications

Per the agreement, the latter will supervise the media and marketing plans of Awali and its projects in a highly competitive media market across the GCC.

The signing ceremony was attended by Mr. Ali Hussein Al Nemer, Managing Director of Awali Real Estate Investments, and Mr. Fahad Ahmad Al Deeb, Vice President of SAHARA Group, who signed the agreement of behalf of their respective organizations.

Commenting on the agreement, Mr. Ali Al Nemer said, "The launch of the Al Awali City mega project at the beginning of 2008 was an excellent debut for us in the Ajman real estate market, and we have since become aware of the high levels of competition among real estate developers seeking to promote their projects in the area by various means, such as advertising and marketing. Our decision to join hands with SAHARA Media Consultancies is based on their reputation for producing systematic real estate media activities that reflect the true picture of the developer's business without any exaggeration."

Mr. Fahad Al Deeb, Vice President of SAHARA Group, said, "We are proud to add Awali Real Estate Investments to the list of leading regional real estate developers who make use of our services. SAHARA will provide tailor-made media strategies and marketing solutions that meet the client's ambitions and aspirations and create a significant media presence, providing the public with relevant and accurate information that is of import to the company's clients and partners alike."

Awali Real Estate Investments is a UAE firm based in Dubai, founded by the Saudi-based Awali Real Estate Investments as part of the mother company's regional expansion plan, with the aim of capturing a portion of the region's booming real estate market, particularly in the GCC. Al Nemer Group, an Awali subsidiary, has over 40 years' experience in the KSA real estate market and has co-founded a number of real estate companies, such as Jenan Real Estate and Mawten Real Estate, with a capital of SR500 and SR1.2 billion, respectively.

Recent years have seen aggressive expansion from Awali across the region, as the experienced company has entered GCC markets, establishing several real estate and investment companies. Awali has also co-founded a number of companies in the financial and aviation sectors in Bahrain and Kuwait, in addition to Arbah Financial, Watan Financial Investment, Awali Supporting Financial Services, Affaq Aviation, and United Holding Company. Furthermore, the company has co-founded USOS Holding in Dubai in cooperation with Dubai Islamic Bank and other strategic partners.

SAHARA Communications, the voice behind more than $150bn's worth of property projects, is the world's largest PR agency within the property sector, offering its quality services to such real estate heavyweights as Nakheel, Tameer Holding, SNASCO, Al Mazaya Holding, Palazzo Versace Dubai Hotel and Resort, the Singapore-based Hayden Properties, ENSHAA and many others.

The group's Research and Studies Division signed an agreement with Washington based Zogby International in 2007, whereby the two parties have since co-operated in the development and implementation of research and market surveys and the compilation of statistics. SAHARA is also the operator of the Mazaya Real Estate Index, the first index of its kind in the GCC, which was launched in cooperation with Al Mazaya Holding.