Samsung Electronics unveils stylish S2 & S3 MP3 players

Ashraf Sajid, Senior Sales and Marketing Digital Media Business - Audio Visual (AV) at Samsung Gulf Electronics, said: "We are very happy to launch these very stylish products in the market."

"Samsung aims to bring innovation, style, and fashion to the Audio Visual world", Sajid added.

YP-S2

Samsung's fashionable, cobblestone-shaped S2 MP3 player (officially called the "YP-S2") is now on the market to offer a new design trend and lifestyle accessory.

The product concept is a "musical gemstone." The basic function as a music player has been strengthened for the best possible audio quality.

The cobblestone shape brings a special visual and tactile quality to the music listening experience.

Samsung employs its own Digital Natural Sound engine (DNSe), a sound enhancing technology, to deliver an amazing audio quality from such a small and adorable object.

The refined design, which includes a natural smoothness of the surface, and the subdued LED lighting effects take S2's fashionableness to the next level.

The player rests effortlessly in the hand, like a smooth pebble, and the simplified controls can be operated intuitively. The product is a pleasure simply to fondle.

The Favorite Music mode facilitates selection of specific tunes the user wants to hear. In addition, a one-piece necklace attachment allows the user to turn the S2 into a fashion accessory.

Samsung engineers were concerned about utility when they developed the S2.

The result is a multiplicity of functions combined with great user friendliness.

Buyers can select their S2 in one of five different colors, including black, white or metallic.

YP-S3

S3 (YP-S3) is an MP3 player true to the fundamental value that multimedia player concept is meant to provide.

This is the successor to the K3, a million-seller last year thanks to its outstanding audio quality and aesthetically pleasing design.

The design and sound are even better this time around, and a video playback function has been included to expand utility.

The listening experience, too, is improved by new features involving sight and touch.

The new S3 employs the upgraded version of Samsung's proprietary Digital Natural Sound engine. (DNSe 2.0) Users get outstanding sound quality along with twelve preset "audio equalizers" (EQs) such as Concert Hall, Studio, and Rock. Street Mode assists the listener in noisy environments, and the user can adjust the EQ, 3D Sound and Bass Boost to create a customized auditory effect.

For visual stimulation, the S3 comes in five different vivid colors (black, white, red, green and blue) and offers three beautiful screen saver patterns.

An LED lighting effect is linked rhythmically to the on-screen images for greater listening enjoyment.

Samsung engineers sampled the hand shapes of numerous users to improve the form factor and design for optimal gripping comfort.

The corners have been rounded off while the back of the player is curved by being set at different angles horizontally and vertically to provide the best feel in the hand.

S3 users can play music, watch video clips, listen to and record FM radio broadcasts, view photographs, read text, and be awakened by an alarm. The suite of multimedia features includes five fun built-in games.

Also set for launch is a speaker cradle (YA-SD210) that provides a new music listening environment that integrates the design concept.