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'Little Steps for Safety' was launched by Dubai First on 18 April as part of its corporate responsibility programme to raise awareness on road safety for children. Implemented in cooperation with the Roads and Transport Authority (RTA), Knowledge & Human Development Authority (KHDA), Dubai Police, and the Emirates Driving Institute (EDI), Dubai First is the first private company invited by KHDA to organise such an initiative across schools.
The workshop at Al Ibdaa School for Girls drew the participation of 300 students, and included edutainment activities on zebra crossing and safety drills, road safety games and quizzes, as well as workshops. Students were awarded certificates of participation on the completion of the one-day workshop.
Dubai First has packaged the 'Little Steps' programme in a child-friendly format by creating seven characters, each representing a different traffic element. The characters include Sammy Seatbelt, Larry Look, Lucy Listen, Rhonda Red, Zebrina, Handy Hold, and Green Go. The characters are featured in a new Arabic book developed specially for educating children on the traffic rules.
Ibrahim Al Ansari, CEO, Dubai First said:
"Our children are our most precious assets. With campaigns such as the 'Little Steps for Safety', we are able fulfil our commitment to society and to our future generations. The workshops being organised during the KHDA summer camps are another step in our aim to educate our children - the adults of tomorrow, make our schoolchildren safer."
Following the success of its first workshop, Dubai First aims to organise similar initiatives at KHDA's summer camps. The next event will be held at Al Safa School for Boys on 9 July.
The first full-fledged child road safety campaign to be launched in the UAE by a financial services company, 'Little Steps for Safety' will soon be extended to other schools in the neighbouring emirates.
Posted by Eman Hassan
