Ahli Bank conducts integrated sales and marketing training program

The training workshops were attended by 18 sales personnel from Ahli Bank branches.

Comprising three modules over a daily four-hour session, the workshop helped participants to acquire knowledge on managing a sales team, designing a marketing plan, and carrying out successful sales campaigns.

Commenting on the benefits of the marketing and sales training, Mr. Said Al Hamadani, Head of Human Resources of Ahli Bank Oman, said:

"At Ahli Bank Oman, personal growth means creating a workplace where everyone can give in his or her best work. This training workshop, aimed at developing the sales team, is crucial in today's competitive world. As part of our HR training policy, we assess these individual needs and address them by way of requisite workshops and training programs to improve their effectiveness."

The training program's module on Sales training equipped branch managers and other sales personnel to create a mutually defined sales culture to enable their salespeople achieve their full selling potential and build a confident, competitive sales team.

Managing a sales team is often more challenging than making the actual sale.

In the sessions, participants explored how to motivate their teams on an ongoing and consistent basis.

The program gave sales managers the tools they need to train, coach and guide their sales people effectively.

Further, to demonstrate an understanding of the Marketing tools and techniques, the modules trained on the importance of understanding of the principles of successful negotiating and sales and working towards developing a personalized sales action plan.

Ahli Bank plans to extend the opportunity for continued development to many more members of its workforce in 2008, and for more employees to receive the opportunity to attend seminars and training programs to expand their skills.