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Saturday, December 5 - 2009

Rosy Blue welcomes spring with Scintillating Flotz -Brilliance in air collection

  • United Arab Emirates: Sunday, June 29 - 2008 at 14:27
  • PRESS RELEASE

Rosy Blue, one of the global leaders in creating designs, manufacture and distributing fine diamond jewelry, unveils its stunning Flotz- Brilliance in air spring collection exclusively available at all Popley Jewelry outlet in the UAE.

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  • From the Flotz- Brilliance in air spring collection.
    From the Flotz- Brilliance in air spring collection.
The exquisite collection that showcases exquisitely-crafted pendants, rings and earrings in matching sets, set in white and yellow gold combines classic designs in a very unique setting process, showcasing the maximum brilliance of the diamonds.

Popley Jewellers, the internationally renowned gold and diamond jewelry group will retail the 'Flotz - Brilliance in Air' collection in all its 9 outlets in UAE.

The collection features sparkling diamonds that seems to float in clear space.

The illusion of airy brilliance is created as the diamonds are held in space by a transparent material beautifully highlighting the colour of the background.

Being transparent, it seems as if the diamonds within the pendant are floating beautifully on the skin against which it is worn, or on the outfit against which it is nestling.

Recently Rosy Blue launched the stunning Flotz Valentine pendant designed exclusively by Rosy Blue that received an overwhelming response across the UAE.

Rosy Blue has pioneered the theory of optical illusion that is a creation of a novel technological brilliance that has blossomed in the diamond jewellery industry.

"The Flotz- Brilliance in air collection are delights that resonate with the inner beauty of a woman, reflecting her aspiration and depth of expression. As an acknowledged authority on diamonds, Rosy Blue continues to inspire the world with its stunning creations. The Flotz collection is unique and truly has the ability to capture the heart of every woman in the UAE,"


said Mr. Dilip Popley, Managing Director of Popley Jewellers.

Capitalizing on the growing preference for quality and unique branded jewellery in the GCC, Rosy is constantly crafting quality and innovative collections keeping in mind the cosmopolitan taste and preference of the women in the region.

"The hardest substance known to mankind has always been the perfect expression of his deepest and most tender emotions and this delightful paradox reaches new levels of expression when the jewelry comes from Rosy Blue. Discover the most fitting accents to celebrate the arrival of spring at the Popley jewelers with the Flotz Brilliance in air collection, added Mrs. Pearl Chandrawansa, General Manager - Jewellery of Rosy Blue.
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About Rosy Blue

Rosy Blue is one of the world's largest diamond manufacturing company and a global leader in creating design, manufacture, and distribution of fine diamonds and jewellery. Headquartered in Antwerp, Belgium, Rosy Blue has its factories, offices and stores in more than 15 countries across the globe and is one of the largest Sightholder of the Diamond Trading company (a De Beers Group Company) The company has its own design centers in New York, Antwerp, Hong Kong, Tokyo and Mumbai and globally offers branded jewellery under brand names such as ORRA, ROSIBLU, Canadia, Vera Wang etc. Employing more than 15,000 employees and $1.7bn in sales, Rosy Blue is firmly established across the value chain and has a major presence in all diamond and jewellery centers globally.

About Popley

The journey of POPLEY began in 1927 from India, when the first shop was established, Popley Jewellery LLC, a U.A.E based company, has grown and expanded over the years, from a company with a humble beginning into an internationally based Gold jewellery network. The key to its success has been a visionary creativity, an inspirational leadership, a dedicated workforce and a lot of sincere hard work. The Chairman of the company, Mr. Laxman Popley has helmed the company since its inception, and his experience and vision have provided tremendous inspiration over the years. In 1997 Mr. Dilip Popley joined the company, all of whom share the responsibility for the running and the expansion of Popley. Today, Popley has a trade network that spans internationally.

Outlets can be found in the India & U.A.E. Its contemporary image and superb infrastructure, have allowed it to house a magnificent array of internationally acclaimed jewellery & watch brands.

Popley Jewellers have a justifiable enviable workforce; the sales team members are all experts of their relevant fields, enabling them to maintain the outstanding quality of service that Popley customers have come to expect. On the Retail level, Popley has over 9 outlets conveniently located in prestigious malls, internationally based outlets, catering for the tastes of both diamond and gold clientele.


For further information contact:

Pearl Chandrawansa
General Manager
Rosy Blue FZE
Tel: +971 4 2998008

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