MasterCard and Grand Cinemas announce ticket purchase promotion in the UAE

Using their MasterCard card to purchase cinema tickets, cardholders will be automatically entered into a prize draw to win exciting prizes this summer including a trip to Hollywood, the home of movies. MasterCard cardholders who purchase their tickets using the new online feature can double their chances to win.

Cardholders who use their MasterCard credit or debit card to pay for their cinema tickets at any Grand Cinemas across the UAE will automatically enter a draw to win a trip to see a blockbuster movie premiere or yearly cinema passes. In addition, all cardholders who purchased their cinema ticket with their MasterCard card, either at the point of sale terminal or online, also qualify to enter the grand prize draw - a trip to Hollywood.

Furthermore, visitors to any of the 16 Grand Cinemas Multiplexes in the UAE can enjoy the speed and convenience of booking their cinema tickets online through the Grand Cinemas E-Ticket service and pay using their MasterCard card. The certainty of booking tickets online means that customers can skip queues at the ticket booth and head straight for an E-Kiosk to collect their tickets, leaving more time to relax and purchase refreshments.

Mr. Jean Ramia, Operations Director of Grand Cinemas, commented:

"Grand Cinemas' new promotion with MasterCard will enable cardholders planning a visit to a Grand Cinemas location the option of purchasing their tickets online via the E-ticket system. In keeping with our vision of maximizing our level of performance by prioritizing convenience for cinema-goers, Grand Cinemas has also introduced the Kiosk system which makes purchasing as easy as touching a screen and swiping the MasterCard card. In short, Grand Cinemas are leading the way through PDA integration and the new upcoming "Book my Seat" mobile reservation system."

Mr Ramia concluded: "At Grand Cinemas we constantly make every effort to bring added value services to our loyal customers across the Middle East. Our joint promotion with MasterCard enhances benefits to our customers and supports our Grand Cinemas' slogan of "Always Entertaining".

Ihab Zaghloul, Vice President, Commerce Development, Middle East & Levant, MasterCard Worldwide, said: "MasterCard is pleased to announce this alliance with Grand Cinemas today.

Entertainment and especially movie theatres provide a great source of entertainment for consumers across the region. In cooperation with Grand Cinemas, we developed a promotion that offers MasterCard cardholders convenience when purchasing the tickets, but more importantly, a great cinema experience overall."

Mr Zaghloul concluded, "MasterCard looks to develop initiatives that are meaningful to consumers and their lifestyle and entertainment choices. Providing MasterCard cardholders with instant value added benefits at key merchant locations where they prefer to use their MasterCard, enhances the overall consumer experience."