"Etisalat Cinema Premiere Night" coming to a theatre near you

The first in the series of Etisalat Cinema Premiere's is on July 15 and will feature one of the latest Hollywood movies. The Etisalat Premiere Night will be held at Grand Cinema theaters across the UAE - in Abu Dhabi, Dubai, Sharjah and Ras Al Khaimah.

To win two free tickets, all customers need to do is send "Fun" as an SMS to the short code number "1110 " before July 10, 2008. The winners will be selected through a lucky draw and will be sent tickets to the Premiere to be held on July 15.

"With the launch of 'Etisalat Cinema Premiere Night', we will bring the best in film entertainment to our loyal customers every month. Etisalat Customers will be the first to enjoy premieres of the latest movies in the UAE," said Essa Al Haddad, Chief Marketing Officer, Etisalat.

"We have always considered wholesome, family-oriented entertainment a great platform to connect with our customers - both young and old. Our services like Mobile TV, the Greetune service, the Weyak mobile and web content portal have all been entertainment-oriented services that have been huge successes."

"The recently concluded Etisalat League Football series as well as the on-going Friday Mega-movie nights on the MBC2 channel were all carefully selected entertainment sponsorships that Etisalat is involved in - keeping in mind the huge appeal these have for our customers," he added.

Mr. Al Haddad promised that the Etisalat Cinema Premiere Night is only the first in a series of other entertainment activities that Etisalat has planned and that customers can expect and enjoy more such events.