The new co-sponsored campaign builds on Orascom Telecom's successful five year advertising relationship with CNN International and sees the Orascom group extend its portfolio footprint to connect with CNN's elite business and leisure audiences on-air, online and print.
"Following on from the success of Orascom Telecom's four year sponsorship of 'Inside the Middle East', we're thrilled to be able to expand the relationship for a fifth year to include Orascom Hotels and Development as a co-sponsor," commented Rani R. Raad, SVP Ad Sales for CNN International. "This campaign underscores our commitment to sustaining long-term advertising partnerships that enable clients to connect with our audiences across multiple platforms."
"It is an honour for us to partner with CNN. We are pleased with the sponsorship as it will allow us to connect with CNN's elite audiences and create awareness for Orascom Development Holding, whilst still reinforcing the Orascom Group brand," commented Mrs Mayar Abdel Aziz, VP Marketing, Orascom Development Holding.
"CNN International proved to be a valuable partner for executing Orascom Telecom's communications strategy. We are confident this renewed venture will be the right vehicle to continue the success of both our organisations," said Sabrine El Hossamy, PR & Communications Senior Director, Orascom Telecom.
The campaign includes Orascom Telecom and Orascom Development Holding branded billboards attached to 'Inside the Middle East' programming across CNN International's Europe, Middle East, Africa, Asia Pacific, South Asia and Latin America television feeds, connecting with CNN audiences in 196 million homes and hotel rooms. "As part of the campaign, Orascom will sponsor two editorial vignettes to air monthly on CNN International, and its sponsorship message will also drive tune in and traffic to the 'Inside the Middle East' website."
Online, Orascom Development Holding AG will reach CNN's global audiences with their run-of-site campaign across CNN.com/international and CNNArabic.com. Print advertising will comprise ad placements in CNN Traveller magazine, connecting with discerning travellers across the globe.
Orascom Development Holding AG forms part of CNN International's extensive and growing roster of travel and tourism clients. CNN International Ad Sales' commitment to delivering the most sophisticated sector-specific expertise in this area is underscored by the 2007 launch of its Tourism Advertising Solutions and Knowledge (TASK) Group.
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Orascom Telecom renews sponsorship of 'Inside the Middle East' for fifth year
- Egypt: Monday, June 30 - 2008 at 15:40
- PRESS RELEASE
CNN International today announced that Orascom Development Holding AG joins Orascom Telecom as exclusive sponsor of CNN's flagship Middle East flagship feature show 'Inside the Middle East' from this month.
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About CNN InternationalCNN International continues to be the international news channel of choice for reaching the European elite, leading all international news channels in all measurements (EMS Select 2007), and is also market leader for combined TV and online monthly reach, confirming its position as the channel that best reaches the 'upscale global citizen' in the digital age. CNN International is also the channel of choice for opinion formers, international decision makers, top management and C suite viewers, a position which only increases when it is taken as a combined TV and online destination.
About Orascom Development Holding
With a land bank of approximately 127 million square meters, Orascom Development Holding (OD Holding) is a leading developer of integrated towns with a strong foothold in Egypt and the Middle East and over 18 years of experience. The Group is a developer of fully integrated towns, offering hotels, private villas and apartments, leisure facilities such as golf courses and marinas along with all related facilities and supporting infrastructure. The company's primary business is to develop, construct and manage tourist destinations with several projects at different stages of completion across seven jurisdictions. ODH has an attractive pipeline of projects under development in Egypt, Morocco, Oman, the United Arab Emirates, Switzerland, Jordan and Mauritius. ODH currently operates two fully fledged towns, El Gouna and Taba Heights (Egypt), offering 21 hotels with more than 5,000 rooms, and has a workforce of approximately 14,000 staff.
About Orascom Telecom
Orascom Telecom is a leading international telecommunications company operating GSM networks in six high growth markets in the Middle East, Africa and South Asia, having a total population under license of approximately 450 million with an average mobile telephony penetration of approximately 41% as of March 31st, 2008. Orascom Telecom operates GSM networks in Algeria ("OTA"), Pakistan ("Mobilink"), Egypt ("Mobinil"), Tunisia ("Tunisiana"), Bangladesh ("Banglalink"), Zimbabwe ("Telecel Zimbabwe"), and has acquired in early 2008 a license to operate mobile services in North Korea. Orascom Telecom had over 74 million subscribers as of March 31st, 2008.Orascom Telecom is traded on the Cairo & Alexandria Stock Exchange under the symbol (ORTE.CA, ORAT EY), and on the London Stock Exchange its GDR is traded under the symbol (ORTEq.L, OTLD LI).
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Posted by Medilyn Manibo, Assistant News EditorMonday, June 30 - 2008 at 15:40 UAE local time (GMT+4)
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