"Movies represent a universal language that transcends geographic boundaries," said Tim Riordan, Group TV Director, mbc Group. "We're all very excited about mbc Persia because it will be the first channel of its kind to schedule, package and subtitle this kind of premium content specifically for the Farsi speaking family audience."
mbc Persia transmits on both Nilesat and Arabsat, targeting the growing Farsi speaking community across the region, to offer them a wide range of movies for all ages and tastes.
"mbc Persia is a great new addition to our existing portfolio of leading brands, consistent with our commitment to bringing the best in global entertainment to the region," added Mazen Hayek, Group Director of Marketing, PR & Commercial, mbc Group.
"Targeting the Farsi speaking community also reflects our strategic policy to launch specialized and customized channels that cater for specific audience demographics, preferences and needs, with the objective to further improve viewers' overall TV entertainment experience."
mbc Persia is the most recent addition to mbc Group's portfolio of leading Free-To-Air Satellite TV channels and brands, which includes mbc1 (general family entertainment), mbc2 (24-hour movies), mbc3 (children's entertainment), mbc4 (entertainment for the new Arab women), mbc Action (action series and movies), and Al Arabiya (the 24-hour Arabic language news channel), in addition to other radio, online, print and production offerings.