The third-party audit certified that Maktoob.com received a total of 9.6 million unique users who visited over 224 million web pages in the month of April 2008, making it by far the most visited audited website in the Arab world.
Maktoob.com conducted its first audit in June 2007, which certified that 6,969,475 unique users visited the website that month. The ABC ELECTRONIC certificate issued for Maktoob.com in May 2008 confirms that during the month of April 2008 a total of 9,589,292 unique users visited the site, with a daily average of 7.5 million page views, showing an increase of close to 40%in its monthly audience, within the span of a year.
ABC ELECTRONIC independently verifies and reports on media performance, providing the online media industry with a major, trusted currency on which media space can be traded, and delivers an independent assurance that a website is attracting the size of audience it claims.
"We are proud to continue being the most popular web portal in the Middle East, the world's fastest growing Internet market," said Ahmed Nassef, Vice President of the Maktoob Group and General Manager of Maktoob.com. "We constantly strive to provide our growing audience of millions with world-class Arabic-language content and the latest in social media and online community tools. This latest audit confirms that we are on the right track."
Hussein Freijeh, Advertising Sales Director at Maktoob.com said: "The ABC ELECTRONIC audit result is very encouraging. It reveals that the Internet is now a mass medium facilitating reach to millions of consumers in the Arab world. The audit figures will also serve to justify a boost in Ad spend on online advertising."
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New audit confirms record growth for Maktoob.com
- United Arab Emirates: Tuesday, July 01 - 2008 at 13:34
- PRESS RELEASE
Maktoob.com announced the results of a second audit of its Internet audience, conducted by globally renowned UK-based ABC Electronic.
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About Maktoob.com:Maktoob.com was founded in the year 2000 as the world's first Arabic/English email service. In a few years, Maktoob has grown to become a full-service web portal, offering world-class communications and information tools that empower the Arab Internet user. More than just the best and most popular Arabic/English email service in the world, Maktoob.com offers everything from chat to discussion forums, from e-cards to mobile downloads, from news to the latest jokes and everything in between.
Maktoob's main mission is to maintain and grow its position as the world's leading Arab Internet portal by constantly offering its users a unique experience and by providing them with new services and products that encourage open communications and community building.
For more information about Maktoob, please visit http://www.maktoobgroup.com/maktoob_en.html
For further media information, please contact:
About ABC ELECTRONIC
ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.
ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org
For further media information, please contact:
Sue-Ellen Lazrado
Headline Public Relations
Tel: 009714 - 2289655
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, July 01 - 2008 at 13:34 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Thu Jul 03 2008.
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