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Thursday, November 12 - 2009

Air Arabia selects "enterprise:airline" software to enhance operational efficiency

  • United Arab Emirates: Wednesday, July 02 - 2008 at 15:51
  • PRESS RELEASE

Air Arabia, the first and largest low cost carrier (LCC) in the Middle East and North Africa, announced that it has signed an agreement with Russell Adams, part of the Rusada Group and a leading aviation information technology solution provider, to acquire "enterprise:airline," an innovative and integrated airline software solution that helps managing airline's requirements effectively and efficiently.

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  • Air Arabia selects "enterprise:airline" software to enhance operational efficiency.
    Air Arabia selects "enterprise:airline" software to enhance operational efficiency.
Programmed to offer key benefits such as operational and engineering savings, increased fleet availability and reduced cost for compliance issues, "enterprise:airline" focuses the entire scope of airline business into a single, fully integrated solution.

This includes the core areas of engineering, operations and logistics, and also covers other crucial functionality such as the full quality system, financial control, human resources and administration.

Mohamed Al Kassimi, Director of Engineering and Aircraft Acquisition, Air Arabia, said:

"Our decision to choose 'enterprise:airline' was based on the enormous improvements in efficiency this software has brought to our business in less than six months. At Air Arabia, we are renowned for achieving the higest levels of operational efficiency and productivity, and this software will help us maintain our industry leadership in this area."


"We are confident that this software solution will add value to the managerial efficiency of Air Arabia operations," said Richard Vorias, Russell Adams' Group Business Development Director. "Built around the Microsoft.NET framework, the software replaces airline's legacy systems not only by meeting detailed specifications on time and within budget, but the programme's architecture is specifically designed to provide a flexible toolkit, which can be rapidly and cost-effectively modified to help drive further commercial and financial benefits from Air Arabia's business, when those requirements become necessary."
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Notes and media contacts

About Air Arabia:
Air Arabia (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's leading low-cost carrier (LCC). Air Arabia commenced operations in October 2003 and currently operates a fleet of 15 new Airbus A320 aircraft, serving 41 destinations across the Middle East, North Africa, South Asia and Central Asia through its main hub in Sharjah, United Arab Emirates.

Air Arabia is modeled after leading American and European low-cost airlines, and its business model is customised to accommodate local preferences. Its main focus is to make air travel more convenient through Internet bookings and offering the lowest fares in the market along with the highest levels of safety and service standards.

About Russell Adams:
Russell Adams, a Swiss based leading systems integrator, delivering Information Technology solutions, software and services to the aviation industry for over 18 years. Russell Adams has a long track record of success, installing over 60 complete systems worldwide. The product range consists of powerful bilingual (French & English) solutions delivering functionality including Engineering, Logistics, Operations & Crew Management, Human Resources, Finance and Quality.

For further information about Air Arabia, please contact:
Housam Raydan
Corporate Communications Manager
Air Arabia PJSC
Sharjah, UAE
Tel: 971-6-5088968
Fax: 971-6-5580031

Nicholas Nesson / Ghaleb Zeidan
ASDA'A Public Relations
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080

For further information about Russell Adams, please contact:
Richard Vorias / Anthony Godden
Mobile : +65 9671 7765 / +971 50 708 2900
Russell Adams SA
Avenue de Crédeilles 1, CH-1800 Vevey, Switzerland

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