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Damas IPO successfully completed raising $270.6m

  • United Arab Emirates: Wednesday, July 02 - 2008 at 15:20
  • PRESS RELEASE

Damas International Limited, the international integrated jewellery and watch retailer, today announces the pricing of shares in its Initial Public Offering at $1.00 per share.

The Company received strong interest from a broad base of high-quality institutional investors from both the GCC and Europe which the Company believes will form a strong share register when trading of its shares starts on the Dubai International Financial Exchange (DIFX). The price was derived via a book building exercise.

The Damas group operates in 18 countries, with 438 stores around the world as at 31 December 2007, and has an extensive retail network with stores primarily located in the Middle East, South Asia, Europe and North Africa. Damas is the leading jewellery retailer by number of stores in both the UAE and GCC region as a whole, with 212 stores and 338 stores respectively.

Offer Highlights



1. The shares will be listed on the DIFX. It is expected that listing on the DIFX will become effective and trading will commence on or about 8 July 2008. Upon listing, Damas is expected to be the first retailer to be listed on the DIFX.

2. The base offering comprises 270,583,370 ordinary shares. The Company has also granted Credit Suisse Securities (Europe) Ltd and HSBC Bank plc, the Joint Global Coordinators, an option to purchase between them within 30 days from the date of listing, up to an additional 40,587,506 shares at the Offer Price, representing up to 15% of the total number of shares in the IPO, solely to cover over-allotments or short positions resulting from stabilisation transactions, if any, in the IPO (the Over-allotment Option).

3. Excluding the proceeds, if any, resulting from the exercise of the Over-allotment Option, gross proceeds from the IPO will be approximately $270.6m.

4. The market capitalisation of the Company following the base offering is expected to be $968.6m, based on the Offer Price and the number of shares in issue after the IPO.

5. 86.4% of the IPO (not including the shares in the Over-allotment Option) will be newly issued shares. The remaining 13.6% of shares to be sold in the IPO are secondary shares being sold by Amwal Al Khaleej Commercial Investment Co. The founding family of Damas will not be selling any shares in the IPO. The lock-up period for all current and selling shareholders will be 360 days and the lock-up period for the Company will be 180 days.

6. Damas intends to use the net proceeds from the IPO primarily to expand its store network. The proceeds will also be used to fund selective acquisitions, investments and alliances that complement the Damas brand and for further vertical integration through investment in manufacturing operations, to allow the Company to capture an increasing share of margins in the manufacturing process. In addition, the proceeds will also be used to restructure a portion of the Companyˇ¦s existing debt as well as for other corporate purposes.

7. Credit Suisse Securities (Europe) Ltd and HSBC Bank plc are acting as Joint Global Coordinators and Joint Bookrunners on the transaction (the Joint Global Coordinators).


Commenting Tawfique Abdullah, Chairman, Damas, said:

"We have seen a strong response to the offer and are pleased to have secured support for our investment proposition from such a wide range of respected institutions both in the Gulf and in Europe. We look forward to working closely with our new institutional shareholders and welcoming eventual retail shareholders who will be able to trade Damasˇ shares once we are listed."


Tawhid Abdullah, Chief Executive Officer and Managing Director, Damas said:

"Our core region is experiencing dynamic growth and our business is extremely well-placed to benefit from this economic strength. The introduction of new capital will ensure we can accelerate our growth plans, be it through organic store openings, investing in manufacturing operations or selective acquisitions. This is an exciting new chapter in our long history as we look to continue our record of strong growth as a public company."


PK Dutta, Chief Financial Offer, Damas commented:

"We are delighted by the interest international shareholders have placed in Damas. We will work hard as a public company to build their confidence by applying best practice governance, disclosure and investor communication and delivering long-term shareholder value."
Right to Left: Mr Tawhid Abdullah, Chief Executive Officer and Managing Director, and Mr PK Dutta, Chief Financial Offer, Damas. 
Right to Left: Mr Tawhid Abdullah, Chief Executive Officer and Managing Director, and Mr PK Dutta, Chief Financial Offer, Damas.
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Notes and Media Contacts »

About Damas:
Damas traces its origins back to 1907. The Damas Group has 438 stores in 18 countries around the world, as at 31 December 2007. It has an extensive retail network with stores primarily located in Middle East, South Asia, Europe and North Africa. It enjoys strong brand awareness in the UAE and the wider GCC region. Damas appeals to a wide range of nationalities and socio-economic backgrounds through distinctive store formats, each tailored to a specific type of customer. Les Exclusives caters to high net-worth customers, Semi-Exclusives to upper-middle income consumers such as tourists and expatriates and Damas 22k caters primarily to middle income and working class populations.

In addition to its own brands and products, which account for the majority of sales, Damas also represents international brands such as Tiffany & Co., Paspaley, Parmigiani and Links of London in the UAE. Damas also owns international brands such as Stefan Hafner and La Nouvelle Bague, amongst others. The Damas Group also owns several watch stores in the UAE in addition to Damas Kids, which targets children and parents.

In addition to the retail business, the Company sells loose diamonds and gold and diamond jewellery on a wholesale basis.

The Company has significant manufacturing capabilities and manufactures gold and diamond jewellery in these facilities. These capabilities encompass the entire cycle from design to manufacturing and branding.

Damasˇ¦s management team has extensive industry experience and knowledge. In preparation for the IPO, the Board is being expanded to include a strong combination of executive as well as independent members who bring significant business experience to the Company. As at 31 December 2007, the Damas Group had 1,820 full-time employees in the UAE and 2,862 employees worldwide.

Damas has a strong track record of solid financial performance. For the three-month period ended 31 March 2008, the Company had revenues of Dhs1.12bn, EBITDA of Dhs106.7m, adjusted EBITDA of Dhs118.9m and net profit of Dhs69.7m. For the year ended 31 December 2007, the Company had revenues of Dhs3.54bn, EBITDA of Dh251.3m, adjsusted EBITDA of Dhs293.6m and net profit of Dhs209.1m.

For further information, please contact:
Damas International Limited
+971 4 210 5502
Tawhid Abdullah
Chief Executive Officer & Managing Director
P.K. Dutta, Chief Financial Officer

Brunswick Gulf Ltd
+ 971 4 365 8260
Rupert Young
Jeehan Balfaqaih
Azadeh Varzi

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