Etisalat and France Telecom agree on a partnership covering strategic technological and marketing fields

Etisalat and France Telecom today announced their intention to collaborate in a number of fields of strategic importance for the telecommunications industry, notably in Home services, contents, as well as international network.

  • United Arab Emirates: Thursday, July 03 - 2008 at 10:51
  • PRESS RELEASE


Mohammed Hassan Omran, Chairman, Etisalat.
Mohammed Hassan Omran, Chairman, Etisalat.

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A Memorandum of Understanding was signed today in Paris between Mohammad Omran, Chairman of Etisalat, and Didier Lombard, Chairman and CEO of France Telecom.

In the area of Home networking solutions and multiple-play services, the concept of 'Orange Livebox' (home gateway) and 'Orange TV' (IPTV offer via set-up-box) rolled out by France Telecom to over 6.8 million customers in Europe will be of interest for Etisalat as it pursues its FTTH (Fibre To The Home) deployment in the UAE.

France Telecom, Sagem and Thomson jointly launched SoftAtHome to define standards for triple - play offerings.

Etisalat is planning to use SoftAtHome solutions to launch multiple-play offers in their markets.

Subject notably to the approval of the other shareholders of SoftAtHome, it is the intention of both France Telecom and Etisalat that Etisalat will become a shareholder of SoftAtHome to get an ability to shape future home networking technology developments.

From a Content acquisition and distribution perspective, Etisalat and France Telecom are currently evaluating the opportunity to acquire , aggregate and/or market specific contents to be distributed on their respective footprints.

In particular, France Telecom and Etisalat will work together so that Etisalat can distribute the multi-player online game Warhammer, which is to be released by fall 2008.

Etisalat and Studio 37, France Telecom's subsidiary dedicated to investing in films, also intend to invest jointly in co-production of movies and audiovisual programs.

Etisalat and France Telecom have as well agreed to put in place preferred international roaming within each operator's footprint with the objective to optimise international coverage for their customers, optimise voice and data roaming traffic, improve quality of service and enable innovative services.

With significant capacity available in existing submarine and terrestrial cables, Etisalat and France Telecom will also pursue possible joint investments in building capacity to serve areas of strategic interest to both parties such as Western Africa where they both operate including having a better link between Middle East and Europe across the Mediterranean sea.

The terms and conditions of the partnership will of course comply with competition rules with specific attention to markets where both groups operate.

According to Mohammed Hassan Omran, Chairman, Etisalat:

'We are very pleased at signing this partnership with France Telecom. Both Europe and the Middle East are a nerve centre for technology innovation in the telecom space and characterised by a very demanding customer base. This agreement with France Telecom will leverage the technological expertise and deep customer insight of both companies to offer the latest services to customers in a converged IP environment across the markets we operate in.'



Didier Lombard, Chairman and CEO, France Telecom, adds: 'We are delighted that Etisalat and France Telecom are becoming partners in a number of fields of strategic importance for our industry. Both companies believe in the convergence of telecommunications services and access to Content as a key enabler for business in mature and emerging markets. This relationship will help us to build on the success that we have had developing Orange into a leader across communications and content. I am particularly pleased that Etisalat intends to become a shareholder in SoftAtHome, and that we will jointly invest with Studio 37 to produce content.'




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Notes and media contacts

Etisalat Contact:

Saeed Albadi, Senior Manager Media Relations
Tel: 02 6182173
Fax: 02 6334448
France Telecom Contact

Beatrice Mandine
Bertrand Deronchaine
Tel: + 33 1 4444 9393
Eman Hassan Posted by Eman Hassan
Thursday, July 03 - 2008 at 10:51 UAE local time (GMT+4)

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