Pakistan named noodle house nation

Notes and media contacts

The Taste Department

The Taste Department is the dedicated branded restaurant division within the Jumeirah Group tasked to set up and license innovative and successful casual dining restaurant concepts to partners worldwide. In two short years, the division has rapidly expanded the noodle house, Sana Bonta and Bytes restaurants from its home in Dubai to a total of eight countries in the Gulf and Asia.

The first restaurant brand to be developed under the division was the noodle house, a vibrant casual dining restaurant where chefs prepare aromatic South East Asian dishes within minutes over an open flame and in full view of the guests. The noodle house will continue to grow exponentially over the coming years with master license agreements already signed in the UAE, Bahrain, Jordan, Qatar, Oman, Lebanon and India.

A second concept, Sana Bonta, which literally translates to 'wholesome goodness' in Italian, was launched in April 2007 with the very first outlet open in the Dubai International Financial Centre (DIFC) and master license agreements about to be signed in two locations outside of the UAE. This modern eatery with stylishly informal ambience is undoubtedly Italian where you can make your own menu, choosing from a wide selection of fresh, high quality ingredients cooked to perfection to create a multitude of antipasti dishes, fresh pasta, giant salads and wood fired pizza exactly to your liking.

The third concept, Bytes, The Taste Department's 'grab and go' deli concept mirrors the urban cool of a New York City deli. It is serving busy Dubians everyday with five outlets open or under construction in Dubai as well as a license agreement in Bahrain.

A brand new concept, The Flaming Revolution is a modern trendy and fast service rotisserie style restaurant that will bring back memories of how good food used to taste with uncomplicated food and natural wholesome flavour. Rice & Spice is a fast, noisy and authentically buzzing casual restaurant with eclectic cuisine inspired by the North and South of India, Sri Lanka and the Philippines. Both The Flaming Revolution and Rice & Spice will open at the Dubai Outsource Zone in September 2008.

For further information please contact:

Jumeirah Group Corporate Communications
Anne Bleeker - Director of Corporate Communications
PO Box 214159 Dubai, United Arab Emirates
Telephone: +971 4 3647970
Fax: +971 4 3016655