Fiancee launches new campaign - Unique idea and great execution

Notes and media contacts

About Marico:
Marico, a leading Indian Fast Moving Consumer Goods company has presence in Hair Care, Health Care and Skin Care with global sales exceeding LE2.1bn and a market capitalization of more than LE5.6bn in India.

Marico markets well-known brands such as Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya, Sundari, Aromatic, Camelia, Fiancee and HairCode. Marico's brands and their extensions occupy leadership positions with significant market shares in most categories- Coconut Oil, Hair Oils, Post Wash Hair Care, Anti-lice Treatment, Premium Refined Edible Oils, niche Fabric Care etc. Marico is present in the Skin Care Solutions segment through Kaya Skin Clinics (51 in India and the Middle East), the Sundari range of Spa skin care products (in the USA & other countries) and its soap franchise (in India and Bangladesh).

The international business of Marico is likely to exceed 17% of the turnover this year. Marico has got presence in Egypt, Bangladesh, Middle East, South Africa and United States of America.

Marico was selected as one of the eight Indian companies in S & P's list of Challenger Companies from various nations, compiled globally by Standard & Poor's in June 2007.

Every month, over 70 million consumer packs from Marico reach approximately 130 million consumers in about 23 million households, through a widespread distribution network of more than 2.5 million outlets in India and overseas.

Marico's focus on sustainable profitable growth is manifest through its consistent financial performance - a CAGR of 19% in Turnover and 19% in Profits over the past 5 years- while setting a record of several consecutive quarters of year on year growth- 32 for Profits and 28 for Sales.

Marico in Egypt:
Marico's Egypt journey began in September 2006 by acquiring a leading local Hair Care brand Fiancée along with its manufacturing facilities. Marico went ahead in acquiring another leading Hair Care brand Hair Code along with its manufacturing facility in January of 2007. Marico in Egypt has 2 Factories (in 6th of October and Salhaya City).

Marico has over 200 managerial staff and a workforce of over 1000 employees. With the two brands combined Marico also enjoy's leadership position in the hair care space. Both the brands are well known in the local Egyptian market and are also exported to neighboring Arab countries. Marico plans to make Egypt a sourcing hub for the MENA region and wants to launch new products in the Egyptian market.

For further information, please contact:
Abhishek Ahluwalia
Head - Marketing
Marico Egypt
Board Line: +2 02 33042580/587
Mobile: +2 0165532297
Fax: +2 02 33042633