Sharaf DG launches DG+ Dubai's first luxury AV boutique

The chic and sophisticated signature store catering to audio enthusiasts and lifestyle seekers stocks the widest range of the world's leading high end audio video brands and provides consultancy by trained acoustic engineers and customized installation.

Speaking on the occasion of the launch, Mr Nilesh Khalkho, CEO, Sharaf DG, commented:

"DG+ has been conceptualized to specifically cater to the burgeoning segment of consumers who love to 'Live it Up' and own the finest of what money can buy. Dubai has the largest growth in property developments in the world with a major chunk of customers indulging in opulent villas and free hold properties. But when it comes to their entertainment systems, they have to compromise because of the lack of choice. But not any more. DG+ offers a choice of the world's best and most expensive audio/video brands supported with consultancy by professional audio engineers and complete installation solutions, to offer you the best that money can buy."

DG+ is strategically classified into four zones which includes a lounge area, Concept Rooms, Cinema Rooms and an Audio Room.

The lounge area focuses purely on lifestyle home theater and audio video products for the living room, which combine both high quality sound reproduction with jaw dropping aesthetics.

The two Concept Rooms are tech zones for the audio video (A/V) enthusiast and display various solutions for A/V products including in-ceiling speakers, multi-zone audio, universal remote controls and media servers.

The Cinema Rooms which are the highlights of DG+ feature high-end sophisticated equipment such as best-in-class sound systems, home cinema projectors & automated control systems for the ultimate at-home cinema experience.

This zone, aimed at the affluent movie buff, was built with careful planning and detailing using state-of-the-art sound proofing, acoustic treatment and floating floors.

The Audio Room is for the true audiophiles who appreciate the musical nuances with an intricate attention to the finest sonic detail.

This room boasts the finest audio equipment built from the best brands in the world including Burmeister, Mordaunt Short, Magnat and Anthony Gallo to name a few which are not available at any typical retail store.

Auditioning of the equipment in this room can be done only on prior booking of a slot and the customer is advised to get his or her own music to listen for the best judgment.