Emaar Hospitality Group introduces 'Passion Plus' quality system

Passion Plus aims at ensuring consistency of service and superior guest experience across all operational aspects of Emaar's diverse hospitality & leisure portfolio.

Passion Plus has been developed by Guest Best, an international quality consultancy, in association with the management team of Emaar Hospitality Group. The system sets a new benchmark in corporate standards, standard operating procedures, learning & development checklists and service excellence verification. Passion Plus will be functional at all levels of leadership and associates and across all departments.

Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group, said: "Emaar Hospitality Group is committed to upholding the highest standards in customer service and in offering a diverse bouquet of amenities that maximize the guest benefits. Passion Plus, through its various parameters of operation, helps us to quantify and measure service excellence and quality standards."

He added: "Attaining tangible quality and service deliverables is the key to owning and managing benefit-focused properties - one of the unique selling propositions of Emaar Hospitality Group's properties. Passion Plus will be one of our key drivers in accrediting all our properties to the highest international standards in quality certification."

A user-friendly system, Passion Plus is database driven that helps users to track and record the performance of associates. The system can be personalised to measure the progress achieved by associates against specific learning and development benchmarks. Updating processes are readily available and immediate distribution of data is possible by a single key-stroke. Upgraded procedures are communicated in simplified terms thus ensuring that quality improvement practices are rendered effective.

Emaar Hospitality Group encompasses The Armani Hotels & Resorts, a joint venture of Emaar with Giorgio Armani S.p.A; The Address Hotels & Resorts, the newly launched hotel brand; Al Manzil, Qamardeen and The Palace, The Old Town hotels already operational in Downtown Burj Dubai; the Arabian Ranches Golf Club; The Montgomerie, Dubai; Dubai Polo and Equestrian Club; Nuran Serviced Residences and Hayya! recreation clubs.