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Emaar partners with Dubai Municipality on water use efficiency initiative

  • United Arab Emirates: Sunday, July 06 - 2008 at 07:38
  • PRESS RELEASE

Emaar Properties has partnered with Dubai Municipality on a water use efficiency initiative aimed at reducing sewage production in 58 properties along Sheikh Zayed Road.

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  • From R-L: Husham Bukhari from Dubai Municipality; Ahmed Al Rafi, CEO of City Services; Fred Durie, Executive Director - Projects, Emaar Properties and representatives from Emaar, at a seminar hosted by Dubai Municipality in association with Emaar, to announce the sewage reduction programme in 58 buildings along Sheikh Zayed Road.
    From R-L: Husham Bukhari from Dubai Municipality; Ahmed Al Rafi, CEO of City Services; Fred Durie, Executive Director - Projects, Emaar Properties and representatives from Emaar, at a seminar hosted by Dubai Municipality in association with Emaar, to announce the sewage reduction programme in 58 buildings along Sheikh Zayed Road.

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Specific water saving measures are being put in place along these buildings on Sheikh Zayed Road, Dubai, a measure in line with the current focus of Dubai to promote green buildings.

Mr Ahmad Al Matrooshi, UAE Managing Director, Emaar Properties, said:

"Dubai Municipality has unveiled a pioneering and model initiative that will contribute a long way to the Green Dubai vision announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. Enhancing water use efficiency can be integrated into the every day lifestyle of individuals and the sewage reduction programme will help achieve this."


The new initiative includes the installation of water saving devices in taps, showers, cisterns, toilets and water tanks, eventually contributing to 15 to 35% reduction in water use depending on the building. Residents will also benefit from reduced water bills. Work has already begun and is being undertaken by City Services and MEET. Emaar is adopting the programme in all new developments including towers within Downtown Burj Dubai.

Certified to ISO14001:2004 for sustainable environmental practices, Emaar's support to the programme also highlights the corporate social responsibility initiatives undertaken by the company.
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For further information, please contact:
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ASDA'A Public Relations
Tel: (+971 4) 334 4550
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, July 06 - 2008 at 07:38 UAE local time (GMT+4)

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