Distinct Precious men's watches now available at Damas

Its quality rivals those of the best watchmakers and the unique character of its displays are instantly recognisable to discerning watch enthusiasts across the globe.

Over a short period of time, Precious has grown to great prominence and its offerings are creating a huge demand in the highly competitive regional market.

It virtually produces all of the watch components and introduces new masterpieces in regular intervals.

Tawhid Abdullah, Managing Director of Damas, said:

"The latest collection of Precious men's watches is sleek, smart and masculine with a distinct cosmopolitan attitude, giving out a very clear message: it's time for a change. The new line is created to suit a professional lifestyle. Thus it is not hard to see that the brand has captured the hearts of watch aficionados who admire its masculine appearance, superb styling and excellent quality. The brand is already heating up red carpet events in the region and as a result popular models are in very high demand. So if you are looking for an excellent timepiece, consider the exciting offerings of Precious."

The stunning PO6 by Precious Men's Watches is the epitome of masculine style that transcends time and place.

Stainless steel powered by ultra precise Swiss movement teams up with durable leather accents to establish new parameters of style.

The manufacturing process of Precious watches has remained accurate and precise, so that the design remains functional and preserves useful mechanism.

This is one of the reasons why discerning men in the region are favouring Precious watches.

It is a great gift for those who value great craftsmanship over merely expensive couture.

PO6 by Precious is synonymous to elegance with a sharp masculine edge.

Bold rivets screwed onto sleek stainless steel frames project rugged confidence.

The black face of PO6 'Ice' with its forceful accents makes it the coolest choice for the man who loves adventure in the urban jungle and beyond while PO6 'Avant-garde' supports an innovative transparent face that takes style to unchartered territory.

The new models of Precious men's watches are available in select Damas boutiques located in Dubai Festival City, Radisson SAS, Al Maktoum, Dubai International Financial Centre, Deira City Centre, Mall of the Emirates and Burjuman Centre. In Abu Dhabi they are present in Damas boutiques at Al Hosn, Marina Mall, and Khalidiyah Mall.