Gulf Air flies higher with Bahrain Expo Authority

Speaking after the signing of the agreement, Gulf Air Chief Executive Officer Bjorn Naf said that the airline and BECA have entered into a strategic alliance aimed at boosting the Kingdom's position as a leading destination for corporate meetings, incentive travel, conferences and exhibitions.

"As the only national carrier of the Kingdom, we are constantly looking at ways to promote Bahrain to the world and bring the world to the kingdom," said Mr. Naf. "Our alliance with BECA will surely have significant and positive impact on this initiative."

Ms. Stanford-Kristiansen, BECA's Acting Chief Executive Officer, said that she was delighted with the partnership with Gulf Air. "Bahrain has already established itself as a leading financial centre in the Middle East and a major destination for conferences and exhibitions. This strategic alliance is an effective mechanism for Bahrain to gain access to more markets as BECA and Gulf Air are dedicated to the highest standards in all areas of our operations."

Gulf Air's partnership with BECA is a natural one. "Being the national carrier, one of the main aims of Gulf Air is to enhance Bahrain's image globally and we are constantly looking for ways to promote the Kingdom as a leading business and leisure destination," reiterated Mr. Naf.

Under the terms of the agreement, BECA and Gulf Air will initiate direct marketing and online activities, event sponsorships and customer programmes that will see both organisations delivering additional, special customer care benefits to their respective clientele.