Per Aquum appoints Axel Jarosch as General Manager of Desert Palm

Located on a private polo estate just 20 minutes from the city centre, Desert Palm is a stylish alternative for those looking for a private, intimate escape from the hectic pace of this bustling city.

Axel was previously General Manager of The Fortress, Per Aquum's award winning property in Sri Lanka where he successfully increased revenue and built a strong reputation as the leading resort in the country.

On his appointment as General Manager of Desert Palm, Axel commented "Dubai is an exciting destination and I am thrilled to be part of Per Aquum's latest venture here. Desert Palm is a small 24 room boutique retreat which is already causing a sensation in the Middle East for its classic lines and modern simplicity. I am looking forward to highlighting that difference and working with the already exceptional team in place."

Axel takes over the operations of Desert Palm from the pre-opening management couple David and Jacqueline O'Hara who have returned to Australia following completion of their tenure.

Tom McLoughlin, CEO, comments, "Axel is a strong operational leader with exceptional knowledge of the luxury hospitality industry. His expertise will ensure we successfully establish Per Aquum in Dubai and bring a different kind of resort experience to this growing destination."

Axel is well travelled with an outstanding career history focusing on luxury operations in the Middle and Far East. His career has encompassed successful tenures with leading high-end hotel groups and he has a solid understanding of running both small and medium sized high-end resorts and hotels. Of German nationality, he brings keen business acumen to the role and is an exceptional communicator, being fluent in German, Spanish and English.