MoSecure launches breakthrough mobile technology

MoSecure, a home grown Emirates-based company has been closely mapping the trend towards more sophisticated mobile marketing since 2003 while developing innovative mobile consumer solutions based on their very own revolutionary MoSecure code.

'The marketing and communication opportunities which the MoSecure Code opens up are mind-boggling. Every industry vertical will have to adapt to mobile in some way - the omen is very clear for Brands, you either incorporate wireless media as part of your marketing campaigns or be left out,' said Rohan F. Britto, Founder & Digital Media Evangelist at MoSecure.

There's a substantial audience of consumers using mobile phones to send text messages, share pictures, surf the web, download content and even watch TV. And this audience has shown an increasing willingness to engage with brand communications across these activities. Perhaps best of all, the medium is completely open and uncluttered because most brands are still trying to figure out how to plan campaigns in this burgeoning space.

'The challenge for the advertising industry is how to quicly adapt, engage and create a wealth of customer profiles. Brands or agencies are fairly new to the medium in our region and they need a little help in figuring out how to create a valuable exchange with consumers over the mobile channel in the easiest way, which is exactly what we are here for,' said Satyan Nair - Director, New Media at MO Secure.

M-Power your brand

-Being in the Mobile space since 2003 we know what works and what does not. With the mobile ad spend expected to hit $11.35bn by 2011, according to Informa Telecoms and Media, advertisers can't rely on banner ads alone to get their message across: it's what happens beyond the click that keeps the consumer engaged. Some of the most successful programs we've run have been with mechanics that involved instant gratification but we are now poised to take this to a whole new level and experience using simple SMS only.

-No need to wait in long lines anymore to buy your cinema or concert tickets - login and get it delivered to your mobile phone, branded and secure

-No need to read posters anymore, simply click using your camera phones on our SMART POSTERS™ and we will unfold a unimaginable, interactive experience with the brand.

No need to wait for weekend bulletin to receive all Discount Vouchers, Opt-in and receive Mobile Bar Coded Discount Vouchers from the brands directly.

'Mobile vouchers, ticketing, loyalty, access control, image recognition using phone cameras… it's endless. There are over 3 billion handsets in use and their users are responsive. No other media can give you such clutter free environment. No other media can reach your customer at a time you choose, 24/7,' says Rohan F. Britto.
Since the market is still in its infancy stage and once marketers understand the broad capabilities wireless media offers, the possibilities for reaching new consumers through exciting new ways are endless. Advertisers can use incentivized mobile mechanics to lead consumers to their store, to sell tickets on the fly, to offer discount coupons or to show a video of a product in action.

'Our aim is to make it a part of life in high-tech UAE. Over time, we want these codes to be everywhere, in newspapers, on T-shirts, signage's, name cards, birthday cakes, and so on, it must become as natural as breathing, This revolutionary technology is set to define a whole new generation of social and cultural behavior,' said Satyan.