The fiercely contested category included other high profile nominees from other leading developers including Emaar's Armani Hotel and Emirates Sunland's Palazzo Versace Dubai.
'In any business, meaningful differentiation is what elevates a brand from good to spectacular,' said Robin Lohmann, Managing Director, ACI Real Estate, who masterminded the company's strategy of launching celebrity branded properties in Dubai, probably a world's first. 'This award is a vindication of our vision to create landmarks in a city that itself has few peers in the world.'
The first Arabian Property Awards, organized by regional publishers ITP, will be an annual feature, recognizing excellence in the real estate industry.
The Michael Schumacher Business Avenue located at Dubai's Business Bay, is a mixed used commercial tower that rises 29 floors and offers prominent office spaces coupled with generous views of the world's tallest building, Burj Dubai. The tower offers high-tech facilities with state of the art design that adheres to global standards.
Updating the media on the highly publicized Trilogy project - of which the 'Michael Schumacher Business Avenue' is one part - Lohmann added, 'This award means a lot to us as - we see it is a win for the whole Trilogy concept. What's more it lends testament to the power of teamwork and collective ambition - just as in any Formula 1 race.' The Trilogy comprises three iconic projects and includes the 'Boris Becker Business Tower' and the 'Niki Lauda Twin Towers.'
The panel of judges comprised editors and journalists from ITP's extensive legion of titles.
ACI's 'Michael Schumacher Business Avenue' wins - Best Branded Development Award, a team effort on all fronts -
In a star-studded event celebrating the who's who of UAE's property development, ACI Real Estate sealed the deal with 'Best Branded Development Award 2008 for its 'Michael Schumacher Business Avenue' project.
- United Arab Emirates: Wednesday, July 09 - 2008 at 12:38
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About ACI Real Estate:ACI Real Estate is an affiliate of Alternative Capital Invest (ACI) GmbH, an innovative investment firm headquartered in Germany, representing some 8000 investors from Austria, Germany and Switzerland.
Headquartered in Dubai, ACI now has a staff of 50 talents drawn from across the globe, and a new field office in Abu Dhabi.
To date investment in the emirates is estimated at UAE Dhs10bn in leisure, residential, retail and commercial space across Dubai, Abu Dhabi, and some of the northern emirates.
ACI Real Estate is the name behind of the 'Sports Trilogy' project valued at UAE Dhs2.2bn (over $600m) named for sporting legends: Niki Lauda, Michael Schumacher and Boris Becker, situated along the upscale Business Bay and the world's first 'Marine Legends' project valued at UAE Dhs6bn (approx $1.6bn) to be situated along the Dubai's Waterfront.
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Posted by Siba Sami AmmariWednesday, July 09 - 2008 at 12:38 UAE local time (GMT+4)
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