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Friday, November 13 - 2009

FINE launches 'Scratch and Win' contest in UAE and Qatar

  • United Arab Emirates: Wednesday, July 09 - 2008 at 13:46
  • PRESS RELEASE

FINE Hygienic Paper has announced the launch of a 'Scratch and Win' contest in the UAE and Qatar, through which customers purchasing FINE products stand a chance to win exciting prizes ranging from gift vouchers from Splash, Shoe Mart, Lifestyle and Baby Shop, to a holiday for two in Istanbul, Turkey.

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  • FINE launches 'Scratch and Win' contest in UAE and Qatar.
    FINE launches 'Scratch and Win' contest in UAE and Qatar.
A 'Scratch and Win' coupon is inserted in every pack of FINE facial tissues, toilet rolls and kitchen towels, and customers can claim their prize by producing the coupon as proof of purchase. The contest runs from July 1 to August 31, 2008.

"The launch of this promotion is in line with FINE's strategy of continuously engaging with our customers and rewarding them for the trust shown in the quality of our products. This will be an exciting contest, where customers have an opportunity to instantly discover if they have won the prizes on offer by just scratching the coupons, and we hope buyers make the most of it. The Grand Prize is particularly attractive as it gives the winner a great holiday in Istanbul,"


said Peter Janho, Chief Area Officer for Arabian Peninsula and Iran.

For years FINE has been recognised in the market for its hygienic paper products of the highest quality. The company has been the recipient of many marketing awards, including 'Arab Superbrand' for three consecutive years and the 'Best Toiletry Product of the Year' Award at the Retail News Middle East Awards 2006. Most recently Fine was the first company in the UAE to attain the Emirates quality mark, in keeping with the standards of the Emirates Authority for Standardisation and Metrology (ESMA). The company holds certificate number 0001.
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Notes and media contacts

About FINE:
FINE is the brand name of a wide variety of products produced by Nuqul Group's FINE Hygienic Paper Companies spread across the Middle East, with its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. The company is committed to maintaining the highest standards of quality in all aspects of production. This commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities. Other brands that the company markets include Finee and Lido (baby diapers), Cinderella & Lady Fine (feminine sanitary napkins), Smile (facial tissues and toilet paper rolls). Products under the FINE name include kitchen towels, jumbo rolls, adult briefs and refreshing towels.

About Nuqul Group:
The Jordan-based Nuqul Group is one of the region's leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees and exports its products to over 45 export markets worldwide.

For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 398894

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