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These arrangements promise to extend the popularity and reach of ICC events, heightening the international game of cricket to the region and promising unmatched coverage to audiences, while continuing to strengthen its popularity in core cricket territories.
The deal covers the Middle East and North Africa, including Algeria, Egypt, Libya, Mauritania, Morocco, Sudan, Tunisia and Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates and Yemen.
Mr Manu Sawhney, Managing Director, ESPN Star Sports said:
"We have succeeded in securing some very significant long-term broadcast partnerships for the ICC events and we are thrilled to be working with ADD and look forward to serving fans with these showcase ICC cricket events in this growing market."
"This exciting partnership underscores our commitment to cricket fans in the Middle East as the sport continues to grow at an immense rate across the globe. In addition to this, we are currently in discussions with more broadcasters across other markets and we expect to soon be in a position to share details on them with you," added Mr. Sawhney.
Said Mr. Vinod D'Mello, Executive Vice-President, Group Strategy and Planning, ADD, said:
"The exclusive opportunity to watch top tier ICC Cricket for all cricket lovers in the Middle East is a fantastic prospect. Cricket is a big driver of audiences for our business and has a dynamic following which cuts across all segments irrespective of age, gender or background. This long term partnership with ESPN Star Sports underlines our commitment of providing world-class sports entertainment to our viewers."
Mr Haroon Lorgat , ICC Chief Executive Officer, said, "The ICC is heartened to have such a strong and committed partner in ESPN Star Sports. This reflects the commitment ESPN Star Sports brings to this partnership. We are confident that the game will greatly benefit from these partnerships and fans across the globe will continue to enjoy the highest quality of production and presentation."
Earlier this year, ESPN Star Sports had announced the invitation to tender for the ICC broadcast rights and received an overwhelming response from a diverse pool of media including various leading broadcast and telecommunication organizations, such as Supersport in Southern Africa, PMG in Australia, Sky NZ in New Zealand and CMC in the Caribbean. ESPN Star Sports' affiliate, EML, was awarded the exclusive global telecast and marketing rights from the ICC in 2006 for all of their events from 2007 to 2015.
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Posted by Siba Sami Ammari
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