Panasonic commits to long term support of Olympics

Under the new agreement, Panasonic, who have been in partnership with the IOC since 1985, will continue to be the official Worldwide Olympic Partner in the Audio and Video Equipment product category, and will have global marketing rights for the Beijing 2008, Vancouver 2010, London 2012, Sochi 2014 and the 2016 Olympic Games, as well as for the 205 individual National Olympic Committees and their Olympic teams.

IOC President Jacques Rogge welcomed Panasonic's continued commitment to the Olympic Movement saying they were grateful to Panasonic for its long-term partnership with the Olympic Movement.

"Panasonic is a leader in its field and has been a Worldwide Partner since the program began," he says. "Over the years, Panasonic has provided vital support for the Olympic Movement with its digital technologies and expertise, and we look forward to continuing our work together in the future."

Panasonic Marketing Middle East Managing Director Seiji Koyanagi said that Panasonic was proud of its commitment to supporting the Olympic Movement for another eight years, building on its nearly 20-year partnership with the International Olympic Committee.

"Through our commitment to the Olympic Movement, we want to make it possible for people around the world to share the passion of the Olympic Games with our HD technologies, whether they are in the stadium or watching from home. Panasonic promises to bring the excitement of the Olympic Games to life."