KFH present during Cannes festival

KFH sent a delegation from the Marketing and Public Relations department to attend the festival, in order to develop and reinforce KFH's connections with its clients.

The Marketing and Public Relations Manager at KFH Fahad Al-Mukhaizeem expressed his happiness by representing Kuwait in this forum that was attended by more than 10,000 key figures in the marketing field, representing major marketing corporations.

He added that attending such events has become a basic requirement of marketing and advertising in the coming period that Kuwait will witness, according to the goal of turning Kuwait into a regional financial and commercial center.

Moreover, Al-Mukhaizeem stated that the festival has allowed the attendees to gain experience from major media figures like Mr. Robert Murdock, the Chairman of News Corporation, which is the biggest media corporation in the world that owns Fox and National Geographic, among others. Mr. Murdock gave a presentation about the latest updates regarding all aspects of media, marketing and advertising.

Al-Mukhaizeem added that the event offered new concepts of regarding how to study the clients' way of thinking and their requirements, where one of the studies showed that the client possesses the power to lead the interaction with the advertisement, whether audio or visual. In addition to that, participating in such an event has added skills related to electronic advertising, which has become very prominent in the new era of advertising, and also added new marketing mechanisms, like marketing via the client himself, which is a new conception in the world of marketing.

He announced that the social responsibility was present in the festival, where major corporations and all their sectors have to take part in carrying this responsibility towards their clients, since they are an essential part of these corporations' businesses, successes and achieving growing profits. This social role is carried out by supporting health care, education, traffic, the environment, and developing the human factor, which are basic needs for societies.

Ahmed Al-Rashed, Zeyad Salama and Youssef Saif represented KFH at the festival.