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Sunday, November 22 - 2009

Abu Khader Automotive launches Opel Sales Challenge in Amman

Abu Khader Automotive has recently launched Opel Sales Challenge which aims at gathering students from various Jordanian universities in an effort to create Opel ambassadors and provide the students with a rich working experience.

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  • The Sales Challenge website.
    The Sales Challenge website.
Students enrolled in this challenge will have the opportunity to get a comprehensive sales and marketing training from Abu Khader's professional sales team and will be challenged to sell opel cars with the right scheme of compensation for their efforts.

This challenge will end early winter this year. Students with the highest recorded sales will get the chance to win a trip for two to Opel's factory in Germany where they can test drive the latest Opel innovations in Opel's homeland.

Through this initiative, Abu Khader Automotive intends to educate students about the famous and respected Opel brand and to help them acquire the practical experience in sales and marketing which will help them in their future career paths.

"Our commitment to communicate with our customers doesn't stop at just providing them with a full package of cars and services. We emphasize on the importance of education as a perpetual process. On ground applications and live examples are important to acquire the practical experience and essential skills that will build a productive well-educated generation,"


said Mr.Zaid Al Abdallat, Abu Khader Automotive's General Manager.
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Notes and media contacts

About Abu Khader

The Abu Khader Group, specialized in providing spare auto parts, was established in the year 1949. Abu Khader Automotive (The Leading Vehicles Co.) was established as part of the Abu Khader Group with the aim of challenging the market with innovative products and services, with core focus on providing products and services pertaining to the automotive industry including spare parts, tires, lubricants, transport, battery manufacturing and vehicle dealerships. The firm has established auto spare part outlets in neighboring countries such as Lebanon, Dubai and Egypt and it has expanded into new fields such as education, computer hardware and audio. The firm is run today by a team of well-trained and highly motivated professionals and it is their expertise that has helped it successfully run its operation through a modernly structured organizational framework. Today, Abu Khader Automotive is the agent of leading brands in the automotive field including Cadillac, HUMMER, GMC, Opel, Fiat, and Mitsubishi Fuso. Furthermore, the firm's administration is constantly looking for means to further expand its dealings across the region.

About General Motors
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
GM has been operating in the Middle East since the 1920s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.

In 2006, GM sold 140,509 vehicles in the Middle East, representing a 24% increase over figures recorded in 2005, and the company continues to introduce pioneering programmes in the region. One example is GMs' unique Nationalisation programme in the Kingdom of Saudi Arabia, which has been officially recognised by the Saudi government as a benchmark for training young nationals.

More information on GM and its products can be found on the company's consumer websites www.gm.com and
www.gmarabia.com

For more information please contact:
Bayan Dudin
Brand Analyst\ Communication&PR
kour&kour - Abukhader Automotive
Tel (+9626) 592 89 62

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