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With the appointment of Kassab Media, Ibn Battuta Mall has become the first of Nakheel Retail, Shopping Mall's division to be managed by an external agency.
'We are delighted to appoint Kassab Media as the official media marketing agency for Ibn Battuta Mall and we believe they will bring their trademark professionalism, pro-activity, experience and marketing power into transforming Ibn Battuta Mall into viable and successful advertising option,'
stated Sandy Mercer, Director, Nakheel Retail, Shopping Malls.
As the official media marketing agency for Ibn Battuta Mall, Kassab Media will be responsible for selling advertising space around the mall, including the parking space and the interior offerings. The agency, one of the largest and most reputed, operates the media marketing services for a diverse roster of clients including Mall of the Emirates, Deira City Centre and Abu Dhabi Marina Mall.
'As one of Dubai's premier shopping destinations, Ibn Battuta Mall attracts a diverse demographic and offers advertisers a lot of versatility in terms of positioning. Our expertise is in the mall business and we understand the challenges of managing advertising space in a dynamic retail environment,' stated Salim Barkett, Director-UAE, Kassab Media.
As announced in April 2008, Nakheel has invested in expanding its portfolio of shopping malls to over a 100 in the next few years and this is the first move to outsource major operations to external agencies.
In the recent months, Nakheel's flagship mall, Ibn Battuta Mall has made a series of high-level appointments including that of Marc Jones as Marketing Manager.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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