SEGA Republic at The Dubai Mall brings in high-adrenaline leisure pursuits to Dubai

SEGA Republic is the flagship project of the partnership between Emaar Malls Group, the developers of The Dubai Mall, and SEGA Corporation, a global leader in hi-tech entertainment. SEGA Corporation, based in Japan, is a global leader in interactive technology-driven entertainment facility operations, amusement manufacturing and consumer entertainment software. Among the hundreds of sites SEGA has developed over the 30 years it has been in the location-based entertainment business, the hugely successful Tokyo Joypolis is the flagship.

SEGA Republic, is a two-level, 76,000 sq ft indoor theme park, featuring a diverse line-up of rides and amusements, all in a controlled environment designed from the concept stage to entertain all age groups, at all levels. It will be the first of its kind in the region, and will serve as a benchmark for future SEGA indoor theme park developments across the Middle East and North Africa region and the Indian Subcontinent.

With zones themed to reflect the experiences on offer, from the thrill of the 'Speed Zone', the active 'Sports Zone', the major rides and simulators, and huge redemption zone, SEGA Republic offers something for all age-groups. This extensive mix of leisure pursuits will appeal to residents and tourists looking for a world-class and distinctive entertainment experience.

Mr Yousif Al Ali, General Manager, The Dubai Mall said:

'SEGA Republic is redefining the concept of indoor entertainment in the region by introducing never-experienced before adventures and games. Based on the original Joypolis in Tokyo, SEGA Republic adopts the same adrenaline-fueled offer of thrilling rides - including brand new concepts - and the latest interactive arcade games that will appeal to people of all ages.'

He added: 'The identity of SEGA Republic - from branding to positioning - has been carefully conceptualized and executed as a tribute to the spirit of adventure in today's youth. The name 'Republic' explicitly promotes the concept of 'independent power' and SEGA Republic is all about empowering its visitors to explore their choice of adventure options in a responsible manner. It highlights the pursuit of exhilarating action and experiences that electrify the senses - but all undertaken safely in a non-threatening environment.'

Mr Okitane Usui, President and Chief Operating Officer, SEGA Corporation, added: 'We are proud to be able to launch a number of new concepts, and a major new sub-brand with our friends at Emaar Malls Group. The newly created identity of the indoor theme park at The Dubai Mall, SEGA Republic®, will offer a new experience for the young, and the young at heart, as it upholds the quest for adventure in an out-of-this-world environment. Our theme parks and entertainment centers are community spaces that present unique opportunities for everyone from children to adults to share extraordinary experiences together. We aim to create a very special feel in every one of our designs to create a bridge to the world of adventures that await within.'

SEGA Republic will further build on the strong leisure and entertainment quotient of The Dubai Mall, which also features KidZania, an innovative children's 'edutainment' concept'; a world-class Aquarium with a 270 degree walkthrough tunnel; an Olympic-sized Ice Rink; the world's largest indoor Gold Souk and a 22-screen Cineplex - all set to open in the coming months. In addition there are over 14,000 undercover car park spaces and an adjoining luxury 5-star hotel with 250 rooms and 450 serviced apartments.

The Dubai Mall will have an internal floor area of 5.9 million sq ft and a gross leasable space of 3.77 million sq ft. One of the largest lifestyle and shopping destinations in the world, The Dubai Mall will feature more than 1,200 stores and over 120 food & beverage outlets spread over four levels.