Al Dawri and Al Kass sports channel wins two awards at Promax/ BDA Awards 2008 in New York

The gold award for the best Art Direction & Design for idents, and the Silver award for the best Art Direction & Design for Image Campaign. Supported and produced by design and production company METAphrenie (Berlin, Germany), Al Dawri & Al Kass Sport Channel's branding was created in four different locations.

The locations were Doha, Qatar; Berlin, Germany; Los Angeles, USA for the shoot and Paris, France for the music. In five months, METAphrenie provided high-tech solutions with motion capture shoot, returning flexibility and efficiency to give a very personal Graphic branding to Al Dawri and Al Kass sport channel.

Andrea Dionisio, Mike Helmle (Creative Directors of Metaphrenie), Gérard de Nouveau (Music Composer and Editor) and Philippe Chapon (Creative Manager of Al Dawri & Al Kass Sport Channel) provided their best expertise to supply to all viewers the pleasure of watching a totally unique channel.

PROMAX which was established in 1955, is considered as the world's premier for promotion and marketing professionals working in electronic and broadcast media. BDA is the world's leading association of broadcast and multimedia designers.

With a membership of over 4000 companies and individuals drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, Africa, USA, Asia, Australia, New Zealand, Latin America and the UK, PROMAX/BDA is uniting the individuals who will pioneer tomorrow's electronic and broadcast media.