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HP Middle East rolls out global 'Store in Store' initiative across the region

HP Middle East announced the roll out of the HP Store In Store initiative in the region starting at Compume in Mall of the Emirates, Dubai.

  • United Arab Emirates: Monday, July 14 - 2008 at 16:27
  • PRESS RELEASE


'The first Store in Store open at Compume, Mall of the Emirates.'
'The first Store in Store open at Compume, Mall of the Emirates.'


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HP Store In Store experience is the first of its kind concept retail store in the region.

Operated and owned by Compume, the store will sell HP's entire portfolio of consumer offerings - from personal computing to imaging and printing products.

In addition, consumers will have an opportunity to view and experience the latest HP technology in the store.

'The new HP Store In Store consists of various digital lifestyle zones, where trained HP experts provide consumers with in-depth information, assistance and education as part of their shopping experience. This new initiative aims to give HP's customers a more personal shopping experience,'



explains Serdar Urcar, General Manager, PSG, HP Middle East.

The SIS project is set to spread through out the Middle East including, Saudi Arabia, Kuwait and Egypt.

HP has partnered with many other retailers to launch future SIS in the region.




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About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $110.4bn for the four fiscal quarters ended April 30, 2008.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
Eman Hassan Posted by Eman Hassan
Monday, July 14 - 2008 at 16:27 UAE local time (GMT+4)

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